Generate Bolsters Sales and Branded Entertainment Teams With Executive Hire, Promotion, Establishes New York Presence

Peggy Mansfield appointed SVP, Integrated Sales; Matt Winslow promoted to SVP, Branded Entertainment LOS ANGELES, June 17


LOS ANGELES, June 17 /PRNewswire/ -- Generate (www.generatela.com), a
next-generation entertainment studio that produces premium content targeted at
young audiences across all media platforms, today announced two executive
moves and the opening of its New York office as it bolsters its sales and
branded entertainment teams. Peggy Mansfield has joined the company as senior
vice president, integrated sales, based in New York, and Matt Winslow has been
promoted to senior vice president, branded entertainment, based in Los
Angeles. Both are new positions.


(Photo:  http://www.newscom.com/cgi-bin/prnh/20080617/NYTU142 )


"Peggy and Matt both have extensive experience working with brands,
agencies and media companies, which is key to Generate's approach to creating
unique branded entertainment opportunities," said Jordan Levin, CEO, Generate.
"Brands have shown significant interest in working with Generate, and we
currently have large projects across the digital, television, mobile and live
mediums in partnership with several Fortune 100 brands.  Adding proven
industry talent like Peggy and promoting Matt will enable Generate to continue
to focus on developing creative marketing solutions for brands and stay ahead
of the rapid changes that are reshaping the entertainment and media
industries."


In her new role, Mansfield will be responsible for initiating marketing
partnerships, soliciting sponsorships and negotiating deals related to
development projects, online, television and mobile productions, and live
events for Generate.   She will work closely with Winslow, who oversees
Generate's strategic partnerships and creates integrated branded entertainment
programs for the company's multiplatform content.


An experienced entertainment ad sales executive and marketer, Mansfield
was most recently the associate publisher at Entertainment Weekly responsible
for overseeing all aspects of sales development, marketing, events,
promotions, research and creative services for the brand's print and online
properties.  She also managed many high-profile entertainment events for
Entertainment Weekly including the Sundance Film Festival, Independent Spirit
Awards, Grammys, Oscars and Emmys.  Preceding her four-year run at
Entertainment Weekly, Mansfield served as publisher of In Touch Weekly, where
she was instrumental in introducing this new entertainment weekly to the
advertising community. Earlier Mansfield held high-level advertising sales or
management positions with Teen People Magazine's teenpeople.com, MTV Networks
and The Walt Disney Company.


"There is so much possibility out there and Generate's take on where
entertainment is headed is completely innovative and dead-on," said Mansfield.
"We're breaking down the barriers when it comes to how content and brands work
together in the entertainment realm, and I'm excited to see just how far we
can take it."


Winslow, who joined Generate in July 2007 as vice president, marketing, is
a veteran marketing and advertising executive and recognized champion of
developing strategies that extend brand presence to new platforms who has
worked with Fortune 500 brands in categories including entertainment, gaming
and consumer electronics. He joined Generate from Ignited Minds, where he
served as vice president of business development and was integral in
developing relationships with a litany of major brands such as Nike, Jose
Cuervo, Cadbury Schweppes, Motorola and NBC Universal. During his tenure at
Ignited Minds, the agency won several awards for the creation of a series of
short interactive films for the LA Weekly. He also oversaw the team
responsible for creating an online television series about E3, the largest and
most anticipated gaming convention in the country, for series for Sony
PlayStation. Prior to Ignited Minds, Winslow was director of business
development at The Ballpark, a sports advertising agency where he developed
relationships with widely recognized brands in the sports and entertainment
industry. Earlier he worked as a marketing and development consultant with
20th Century Fox.


"I am extremely excited to be a part of this team and focusing on creating
new and interesting opportunities for advertisers to connect with consumers,"
said Winslow. "We offer brands an opportunity to be integrated into content
that is rooted in the type of rich storytelling audiences have come to
embrace."



About Generate


Launched in 2006 by leading entertainment executives with diverse
experience in television, film, digital and talent management, Generate is the
first independent production and management studio established to develop
franchise entertainment properties for the transmedia generation. Generate
develops professionally-produced, premium content that can migrate from
broadband to television, film, publishing and beyond, and creates innovative
concepts to integrate into the advertising, technology and entertainment
communities.  Generate's talent management arm boasts a large concentration of
online talent including actors, comedians, writers, producers and directors.
Headquartered in Los Angeles with an office in New York City, Generate was
recently named to the 2008 AlwaysOn OnHollywood 100 as a top private company
in digital entertainment and media. The company completed a $6 million Series
A round backed by Velocity Interactive Group and MK Capital in March 2007. For
more information on Generate visit www.generatela.com.



SOURCE  Generate