SAN CARLOS, Calif., July 8 CA-DemandTec-software
SAN CARLOS, Calif., July 8 /PRNewswire-FirstCall/ -- DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products manufacturers, today announced that General
Mills (NYSE: GIS), one of the country's largest manufacturers and marketers of
consumer foods products, has selected DemandTec Trade Planning &
Optimization(TM). General Mills will use DemandTec's Software-as-a-Service
applications and analytical services to help shape its pricing and promotion
strategies.
"We are committed to delivering insights and action plans to help our
business teams optimize trade planning and improve overall category
performance," said Lohr LeSueur, vice president of Trade Marketing for General
Mills. "We fully expect DemandTec Trade Planning & Optimization to help us
meet these important business objectives."
DemandTec Trade Planning & Optimization helps customers gain a superior
understanding of consumer behavior at the store shelf, predict the impact of
changes in price and promotions, and uncover the deeper business insights that
help influence and shape pricing and promotion strategies.
"General Mills is a marquee company and a great performer in the food
industry. We are honored that they have chosen DemandTec to advance their
mission-critical promotion optimization objectives. This further validates
DemandTec's commitment to the consumer products industry -- delivering
insights that are easily and readily usable to support brand objectives and
improve overall company performance," said Dan Fishback, president and CEO of
DemandTec.
About DemandTec
DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, Giant-Carlisle, H-E-B
Grocery Co., Hormel Foods, Monoprix, Safeway, Sara Lee and Tyson Foods.
Connected via the DemandTec TradePoint Network(TM), DemandTec customers have
collaborated online on more than one million trade deals. For more
information, please visit http://www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about the effectiveness of DemandTec's products and solutions.
These forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect, could
cause our results to differ materially from those expressed or implied by such
forward-looking statements. The risks and uncertainties include those
described in DemandTec's documents filed with or furnished to the Securities
and Exchange Commission. All forward-looking statements in this press release
are based on information available to DemandTec as of the date hereof, and
DemandTec assumes no obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec,
Inc. DemandTec Trade Planning & Optimization and DemandTec TradePoint Network
are trademarks of DemandTec, Inc. All other trademarks are the property of
their respective owners.
SOURCE DemandTec, Inc.
