GRAPEVINE, Texas - (Business Wire) GameStop Corp. (NYSE: GME), the world
’s largest video game and entertainment software retailer, today announced that it has retained The Marketing Arm as its promotions agency of record.
“The Marketing Arm’s experience in creating programs that genuinely engage consumers, along with the agency’s energy and entrepreneurial spirit make it a good fit for GameStop,” said Mike Hogan, Senior Vice President of Marketing, GameStop Corp. “We look forward to tapping into that expertise as we continue to grow the GameStop brand.”
The Marketing Arm, which is part of Omnicom Group Inc. (NYSE: OMC), will develop fully-integrated promotional events for GameStop, including in-store experiences and merchandising. The agency will also manage direct and partner marketing, and wireless and interactive promotions, as well as develop content for GameStop TV, the retailer’s in-store TV network.
Dallas-based marketing consultant Janet Bustin managed the agency search for GameStop.
The Marketing Arm’s efforts will complement and extend the work of GameStop’s marketing agency of record, The Richards Group. The Richards Group is a Dallas-based agency that helped launch GameStop’s “Power to the Players” campaign, the company’s first comprehensive, national advertising initiative in late 2007.
About GameStop Corp.
Headquartered in Grapevine, Texas, GameStop Corp. is the world's largest video game and entertainment software retailer. The company operates 5,453 retail stores in 16 countries worldwide. The company also operates two e-commerce sites, GameStop.com and EBgames.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.
About The Marketing Arm
The Marketing Arm (www.themarketingarm.com) is a promotions and events agency specializing in entertainment, sports, cause, and multicultural marketing. Founded in 1993, The Marketing Arm includes five brands: Davie Brown Entertainment, Millsport, Usmp, Wave, and ipsh. The agency is based in Dallas with offices in Los Angeles, New York, San Francisco, Chicago, Charlotte, Darien (Conn.), and Bentonville (Ark.).
The Marketing Arm is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About The Richards Group
The Richards Group, located in Dallas, is the largest independent branding agency in the nation. In addition to GameStop, agency clients include the standard-setting brands of Advance Auto Parts, Amstel Light, Bridgestone Firestone, Chick-fil-A, Fruit of the Loom, The Home Depot, Motel 6, Orkin, Patrón, Red Lobster and Zales. Total billings for the agency were $1.25 billion in 2007. The Richards Group can be found at www.richards.com.
Chris Olivera
VP, Corporate Communications/Public Affairs
GameStop Corp.
(817) 722-7253
chrisolivera@gamestop.com
or
Beth Sharum
Manager, Corporate Communications
GameStop Corp.
(817) 722-7281
bethsharum@gamestop.com
or
Chris Anderson
The Marketing Arm
(214) 259-3290
canderson@themarketingarm.com
