New marketing book introduces Fusion Marketing concepts and next-level lead generation technique.
(PRWEB) November 19, 2009 -- CEOs, marketing managers, PR practitioners, sales departments and business owners who need to jumpstart their marketing and sales efforts benefit from How to Create an Unstoppable Marketing and Sales Machine. This fourth book written by Christopher Ryan, a well-known expert in business-to-business marketing, outlines strategies and tactics that help any organization decisively impact its sales and profitability.
“With this book, I share what I’ve learned over 25 years in the B2B marketing world,” states Christopher Ryan, Founder and Managing Director of Fusion Marketing Partners. “Any professional who puts the Fusion Marketing concepts into action creates a strong connection between the marketing and sales departments and transforms the lead generation and sales process.” Ryan has formerly held senior marketing positions at Stellent, PeopleSoft, Sybase, SpringCM and Group 1 Software.
How to Create an Unstoppable Marketing and Sales Machine enables marketing professionals to identify what’s working and not working in their processes, produce massive awareness, effectively employ social networking techniques and generate qualified leads on a tight budget. “When it comes to generating more revenue for your business, it’s about having the right marketing and sales model,” notes Ryan. “And these models must be aligned and based on what’s working today.”
How to Create an Unstoppable Marketing and Sales Machine is available for $19.95 Softcover and $13.95 eBook at www.FusionMarketingPartners.com. It is also available at www.Amazon.com. For a review copy, call Jessica Seybold at 719-785-9900 or email jessica.seybold(at)origincom(dot)com.
Follow Christopher Ryan and the Fusion Marketing Partners Team:
Blog: FusionMarketingPartners.com/blog
Twitter @CRyanFusionMkt
LinkedIn: www.linkedin.com/in/chrisryanfusionmarketing
About Fusion Marketing Partners
Fusion Marketing Partners, located in Colorado Springs, CO, was created to diagnose and add value to every part of its clients’ marketing-through-sales processes, with the objective of generating more sales revenue from every dollar invested in people, programs and technologies. The company was founded by principals with deep experience in business-to-business marketing and sales, both on the marketing services side and at leading companies like PeopleSoft, Sybase, SpringCM, Hewlett Packard, Qwest, Stellent, Agilent and FrontRange Solutions. Christopher Ryan, Managing Director of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a framework for generating awareness, qualified leads and revenue that is repeatable and predictable.
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