Free Disney App Now Available on App Store

The new Disney App will also offer innovative features including “Click2Life” which allows iPhone users to take pictures of images from the online version of Disney.com with their device that will then come to life within the app and turn into an animated image. Additionally, the Disney App will automatically discover other Disney apps and games available through the App Store, organizing all Disney-branded content within one destination on each device so users can easily access their favorite games and entertainment content.

Key content features within the new Disney App include:

• Disney at your fingertips – instant access to the latest Disney news and entertainment.
• Characters – interact with hundreds of Disney’s most popular characters through customizable photo frames and audio greetings that can be customized by users.
• Music – listen to Radio Disney live, play “Name that Song,” watch music videos and purchase the latest Disney music from the iTunes Store.
• Videos – watch new featured and original videos each week including Disney.com’s “Backstage Pass” and “Spotlight” segments.
• Games and My Disney Apps – download and manage free and paid Disney games and other apps.

“While this app provides seamless access to all things Disney, delivering unmatched entertainment and information directly to mobile devices, we’re not simply recreating Disney.com on your iPhone or iPod touch,” stated Jason Davis, vice president, Disney.com. “Features like ‘Click2Life’ utilize iPhone’s revolutionary functionality to create exciting new ways to interact with Disney characters and content.”

The Disney.com App is available for free from the App Store on iPhone and iPod touch or at iTunes.com/WaltDisney along with an extensive line-up of other free and paid Disney Apps.

Already an online and mobile Web powerhouse, Disney.com reaches nearly 31 million unique visitors per month, ranking as the No. 1 Community-Family & Parenting site. Among mobile Web sites, Disney.com ranks as the No. 1 entertainment mobile site. Disney also has an expanding line-up of paid apps currently available in the App Store including Toy Story Mania!, Disney Fairies Fly, The Nightmare Before Christmas and Breakspin, among many others.

About Disney Online

Disney Online (www.Disney.com or text MOBILE to DISNEY*), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and now mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.

Sources:

• Traffic: comScore Media Metrix September 2009
• Mobile: m:metrics August 2009 and internal tracking

*Msg. and data rates may apply. If you’re under 18, get your parents’ permission first.

Disney Online
Brandy Phillips, 818-623-3764
Brandy.Phillips@Disney.com
or
Jonalyn Morris PR
Jonalyn Morris, 310-398-9372
jonalyn@jonalynmorrispr.com