Arylessence perfumers provide inspirational fragrance notes and ideas for the evolution of fragrance themes for 2009 ATLANTA, June 17
ATLANTA, June 17 /PRNewswire/ -- Leading Southeastern fragrance house
Arylessence, Inc. has released its new Arylessence TrendWatch(R) report for
the 2009 season. The richly illustrated report is a comprehensive guide to
consumer attitudes and lifestyle trends in fragrance, color and new product
development. The TrendWatch(R) reports on 14 'deep trends' that reflect deeply
held consumer tastes, preferences and buying habits. Unlike passing fads,
Arylessence deep trends are solid, durable themes that persist and subtly
evolve over time and provide critical insights for marketing decision making.
"We develop the Arylessence TrendWatch(R) to provide direction for clients
and their product development teams," says Steve Tanner, Arylessence President
and Chief Executive Officer. "We offer new ways to brainstorm and approach
innovation in fragrance and product design, providing insight to help
marketing teams create winning ideas."
The 14 Arylessence deep trends for 2009 are:
-- Beneficial Elements About nourishing ingredients and science
-- Culinary Fusion Global culinary influences
-- Cultural ConnectionsMerging of cultures and lifestyles
-- Earth Origins The natural essence of things
-- Eco-consumerism Sustainable lifestyles and environment
-- Fem FabulousThe power of women
-- Give a Little Making a difference in the world
-- Life on Demand Technology and innovation
-- Local SourceFair trade and sourcing
-- New-stalgic The marriage of new and nostalgia
-- Sensory Allure Our desire for multi-sensory experiences
-- Something Real Authenticity and integrity
-- Universal Luxe Everyone wants a little luxury
-- You-nique About individuality and personal style
The 31-page Arylessence TrendWatch(R) report depicts Arylessence fragrance
notes and distinctive colors for each of the 14 trends as well as advertising
messaging and new product packaging for consumer brands that embody each
trend's defining qualities and characteristics.
"In a complex and challenging world, these current trends reflect our
desire to care for ourselves with nourishing and restorative ingredients and
at the same time respect the environment and our planet," says Lori Miller
Burns, Arylessence Director of Marketing, who led development of the report.
"As consumers, we love luxury and indulgence, but all of us are increasingly
aware of sustainability and the need to protect the world's precious
resources. This is a strong underlying theme among all trends today."
Miller Burns highlights three lifestyle trends that reflect concern by
today's consumers to care for themselves and protect the environment:
Beneficial Elements -- Consumers seek brands and products that nurture and
enrich the skin and achieve health and well-being with natural essences and
minerals. A strong desire to "turn back the clock" translates into successful
fragrance and product concepts that reflect the scientific links between
nutrients and health.
Earth Origins -- Consumers seek new experiences derived from the natural
world around them and desire brands that touch and reflect nature. Emotional
rewards come from a primary association with nature and all product components
including colors, designs and fragrances reflect environmental influences.
Eco-consumerism -- Consumers demand products that are sustainable and
produced without negative impact on the environment. Eco-friendly textiles
such as organic cotton, bamboo, organic denim, hemp and hand-dyed silk are
transformed into products that have luxury and integrity. Fragrance
ingredients are naturally sourced and produced with sustainable resources.
In the report, Arylessence perfumers describe and interpret the fragrance
notes that reflect each trend and suggest how scents and fragrance themes will
evolve in 2009 in consumer products.
About Arylessence
Arylessence is the largest fragrance and flavor house in the Southeast. As
a leader and innovator, the company creates and manufactures fragrances and
flavors used by marketers to add excitement and consumer appeal to a wide
range of products in beauty and cosmetics, personal care, home decor,
household and commercial products, pharmaceuticals, and foods and beverages.
Arylessence manufactures fragrance and flavors solely in the U.S., in a
state-of-the-art facility near Atlanta, Georgia, serving customers throughout
the U.S. and around the world. Company website: www.arylessence.com
Contact:
Kimberly Kelley
kimberlykelley@arylessence.com
(678) 360-1824
SOURCE Arylessence, Inc.
