LOS ANGELES - (Business Wire) Fox Sports en Español, the country’s top Spanish-language sports brand, and PokerStars.net, the world’s largest online poker school, recently announced the first-ever Spanish-language U.S. broadcast of a Latin American poker event. This marks the network’s commitment to continue expanding popular sports content into its mix of professional and amateur sporting events. Fox Sports en Español’s coverage of the PokerStars.net Latin American Poker Tour (LAPT) is scheduled to air through October 10, 2010 on Friday nights at 8:00 ET, on Fox Sports en Español. “We have long been aware of the growing popularity of poker on television, and we are pleased to bring the biggest Latin poker brand to our Hispanic audiences in the U.S.,” said David Sternberg, Executive Vice President and General Manager of Fox Sports en Español. “The PokerStars.net Latin American Poker Tour showcases the best poker action, with the top players in the world; bringing a new form of excitement to our millions of viewers.”
The Fox Sports en Español broadcast features highlights from all the tour stops from the PokerStars.net Latin American Poker Tour Season 2, which gave players a shot at the $4,045,035 total prize pool; stops included San José (Costa Rica), Viña del Mar (Chile), Punta del Este (Uruguay) and Mar del Plata (Argentina).
“It’s amazing to see how poker has become one of the most popular sports in Latin America; it has taken off like wildfire!”, said Humberto Brenes, member of Team PokerStars.net Pro. “To think that the prize pool has nearly doubled in just one year is an incredible testament to the power of poker.”
The PokerStars.net LAPT Season 2 was a huge success with four tour stops over a six-month period, which attracted 1,053 players. Over $4 million dollars in prize money makes this the most lucrative poker tour in Latin America.
About PokerStars.net:
PokerStars.net is the world’s largest online poker school with over 26 million members worldwide. It’s the premier destination for the world’s top players - with numerous tournaments running every day. PokerStars.net is renowned for offering the best software and security in the online poker world. PokerStars.net:
- Has dealt over 32 billion hands
- Has run more than 190 million poker tournaments
- Holds the Guinness Book of World Records for ‘Largest Online Poker Tournament’ and ‘Most Players at an Internet Poker Room’
PokerStars.net is the official sponsor of the European Poker Tour, PokerStars.net Caribbean Adventure, Latin American Poker Tour, Asia Pacific Poker Tour and The World Cup of Poker. PokerStars.net is the home of Team PokerStars.net Pro, a group of over 30 veteran and up-and-coming players from around the world who play online at PokerStars.net and are sponsored by the site in international tournaments around the world. For more information please visit www.pokerstars.net.
About Fox Sports en Español
Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Español is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC® and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FSE Móvil, we are and will continue to be the first name in the U.S. Hispanic sports space.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.
Jennifer Serna
Fox Sports en Español
jennifer.serna@fox.com
(310) 444-8736
or
Melissa Carrión
The Jeffrey Group
mcarrion@jeffreygroup.com
(212) 620-4100 ext. 313
