CHICAGO - (Business Wire) Vibes Media, the market-leading interactive mobile marketing company, announced today the appointment of Charley Cassell as Chief Financial Officer. Cassell held several senior positions at leading internet companies before joining Vibes. In his previous role as CFO of Chicago-based internet company FeedBurner, he played a pivotal role in the company
’s acquisition by Google and managed the integration of sales, business operations and financial processes, helping to sustain consistent quarterly growth.
With more than 15 years experience, Cassell brings an impressive record in management, strategic planning, budgeting and financial operations to the innovative mobile marketing firm, as well as invaluable knowledge of building operational structures needed to sustain company growth. Cassell also held various roles at Yahoo!, including tenure as Senior Director of Business Operations for the Communications Products Business Unit. Prior to his time at Yahoo!, Cassell worked for noted companies including eGroups, Inc and Learning Insights, in addition to serving as Assistant Vice President in John Nuveen & Co.'s Healthcare Corporate Finance Group. Cassell holds an MBA from the University of Michigan Ross School of Business and a BA in Economics from the University of North Carolina, Chapel Hill.
“I am thrilled to join the talented team at Vibes Media,” said Cassell. “The company and the industry are poised for dynamic growth and I welcome the opportunity to contribute to Vibes’ success moving forward.”
Vibes, a privately owned company based in Chicago, has been in the messaging business for an unprecedented 10 years, executing more than 45,000 text messaging programs throughout the USA.
About Vibes Media
Vibes has been on the forefront of the mobile marketing industry since 1998. After launching the first mobile campaign in the U.S., the company has gained a reputation for developing innovative client solutions that include the first product for the radio industry, the first Text-2-Win program, the first Text-2-Screen event and the first Text Adventure game. Recently recognized by Inc. Magazine as one of the top 100 fastest growing U.S. companies for 2007, Vibes continues to change the industry landscape with an unconventional approach to mobile marketing. The company’s unique blend of technology, strategic planning and creativity helps clients identify the right time, location and mobile tactic necessary to optimize audience interaction and generate a greater ROI. For more information, please visit www.vibes.com.
Vibes Media
Brian Famigletti
312.235.3092
brian@vibes.com
or
Dig Communications
Adam Selwyn
312.577.1753
aselwyn@digcommunications.com
