ANN ARBOR, Mich. - (Business Wire) ForeSee Results today announced that they will be working with The Atlanta Journal-Constitution, Cox Newspapers
’ flagship daily publication, to assess and improve online customer satisfaction with its website,
www.ajc.com.
ForeSee Results uses the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to help content-based e-businesses determine which specific Website elements (such as search, navigation, content) have the greatest impact on visitors’ loyalty. This information can be invaluable for an online business that is reliant on advertising revenues or subscriptions in a competitive space, because satisfied customers are those who will return and recommend a site, increasing its value to advertisers.
“As a major metro newspaper with a broad base of visitors, it’s critical that we understand how our different audience segments respond to different areas of the site,” said Alan Segal, Director of Audience Development at ajc.com. “Our site is constantly evolving, and measuring online customer satisfaction is the best way for us to make sure the site is changing in a way that meets the needs of such a diverse customer base.”
ajc.com will also be able to use the scientific methodology of the ACSI to understand how to maximize the value of online classified and display advertising. Additionally, ajc.com is integrating the satisfaction data provided by ForeSee Results with clickstream data provided by Omniture, in an effective marriage of behavioral and attitudinal data that will provide deeper and more valuable insights into visitor behavior.
“People can really go anywhere to get news these days, and ajc.com does a great job of making sure they are a destination site for news and classifieds by providing great online customer satisfaction,” said Larry Freed, president & CEO of ForeSee Results. “Newspapers have been forced to innovate online, and the Atlanta Journal-Constitution is one of the few that is letting customers guide online strategy.”
ABOUT FORESEE RESULTS
As the leader in online customer satisfaction measurement, ForeSee Results uses online voice of customer data to help organizations around the globe increase sales, loyalty, recommendations and website value. Using a proven, patented technology, ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 28 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers our clients unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with dozens of media, content, and entertainment clients, including Ask.com, AutomotiveNews.com, eHarmony.com, Forbes.com, and weather.com, among others.
ForeSee Results, a privately held company, is headquartered in Michigan and can be found on the web at www.ForeSeeResults.com.
ABOUT THE ATLANTA JOURNAL-CONSTITUTION
The Atlanta Journal-Constitution is the leading source — both in print and online — of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of more than 2.2 million people each week. Every month, nearly 2.5 million unique visitors access the newspaper's Web sites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is owned by Cox Enterprises, Inc., one of the nation's leading media companies and providers of automotive services.
ForeSee Results
Sarah Allen-Short, 301-518-2960
Sarah.Allen-Short@ForeseeResults.com
