ST. LOUIS, MO -- 11/18/09 --
The traditional kickoff of the holiday season
is finding American families taking to the road for both Thanksgiving
family visits and holiday shopping excursions. As a result,
Enterprise Rent-A-Car, the nation's largest car rental company, is seeing a
double-digit increase over last year's Thanksgiving weekend in
neighborhood/non-airport reservations.
"Families are making traditional road trips to be with relatives and
friends on Thanksgiving," said Steve Short, vice president of leisure
business development for Enterprise. "And with the economy beginning to
recover, they also are heading to local and regional shopping malls to take
advantage of the early-bird bargains on the Friday after Thanksgiving. With
a rental car, they can get the trunk space they need for those
after-Thanksgiving bargains. That way they can put the miles on their
shopping cart and not on their car."
Short added that many neighborhood Enterprise branches will be open on the
Friday after Thanksgiving and are offering special rates for the weekend.
To determine whether discounted rates are available at an office near them,
customers should visit Enterprise on the Web at www.enterprise.com.
He continued, "We often refer to the rental car as a 'virtual car' because
people rent to fill a need that their everyday vehicle can't meet --
whether that's for more room or greater fuel efficiency. That's why we
advise people to 'buy for the need and rent for the exception.' For their
Thanksgiving getaways, renters will find the perfect vehicle at Enterprise
Rent-A-Car."
About Enterprise Rent-A-Car
There are more than 5,000 Enterprise neighborhood offices located within 15
miles of 90 percent of the U.S. population, and local customers are picked
up at no extra cost. Known for exceptionally low rates and outstanding
customer service, Enterprise was named to BusinessWeek's annual list of
"Customer Service Champs" in 2007, 2008 and 2009. Enterprise also has
ranked highest in customer satisfaction among airport rentals in 10 of the
past 11 years, according to J.D. Power and Associates Rental Car
Satisfaction Study. To minimize the environmental impact of car rentals,
Enterprise not only offers customers the opportunity to offset carbon
dioxide (CO2) emissions, but also to rent a hybrid vehicle in more than 30
major markets. For more information about Enterprise, visit
www.enterprise.com.
CONTACT:
Ned Maniscalco
Enterprise Rent-A-Car
314-512-5523
Email Contact
Jackie Leonard-Tackett
Fleishman-Hillard
314-982-0283
Email Contact
