Flock Announces Eco-Edition of Award Winning Social Web Browser

REDWOOD CITY, Calif. - (Business Wire) Flock, the innovative social web browser, today announced the availability of the Eco-Edition of the Flock browser that delivers the latest environmental and sustainable living content to eco-minded social media and web users. The Eco-Edition is based on the latest version of the award winning Flock browser, and comes pre-populated with best of breed news, photos, videos and feeds from leading eco content partners across the web.

Flock is a perfect platform for discovering eco-conscious news, media and information on a daily basis. Flock’s Media Streams, News Feeds and Favorites features have been pre-programmed with content recommended from today’s leading eco sources like Grist, Treehugger, PlanetGreen New York Times, Sprig, Current and other top eco brands. Flock makes the organization and presentation of this content intuitive and helps users easily discover and share content and information with their social network profiles, family and friends.

“Environmental topics have become increasingly relevant to a global audience, and the Web is the best source for depth and breadth of content,” said Shawn Hardin, CEO of Flock. “Flock’s Eco-Edition provides an excellent way for those that care about the environment to remain connected to the best sources of environmental topics and to easily share their discoveries with others that they connect to online. We’re excited to see what happens when we mix Flock, People and Passion together.”

“Grist is excited to partner with Flock in providing more ways for people to receive and share timely environmental information with their social networks,” said Chip Giller, Founder and CEO of Grist.org. “Grist’s green news and commentary will be regularly updated and easily accessed in the Eco-Edition of Flock’s new browser, helping users stay informed, engaged and connected to the issues they care about most.”

With the growing interest in environmental topics, Flock’s Eco-Edition browser is the best of Green Content across the Internet, bundled into one single download, continuing to deliver fresh and relevant content daily. Flock will donate 10% of the proceeds of the Eco-Edition browser at the end of 2008, and as a recognition of the power of community to create change, will allow users of the Eco-Edition to select the recipient of this donation.

Flock will be releasing other innovative content editions that tailor the browser to target diverse interest groups who are deeply passionate about globally relevant topics of interest in the coming months.

The Flock Eco-Edition Browser, is available as a free software download for Mac, PC and Linux at http://www.flock.com/eco.

About Flock

Flock - The Social Web Browser - is built on Mozilla’s constantly improving Firefox architecture (http://www.flock.com/mozilla). It is free to download and use at http://www.flock.com. Flock simplifies and extends the use of social and web-based applications to enable the richest user experience possible across information-gathering, sharing, communication, self-expression and interaction. Flock delivers a more personal experience of the web, where its users are in control and more connected to what they value. Flock was founded in 2005. The company is based in Redwood City, CA, with an office in Victoria, British Columbia.