Flashpoint Public Relations Takes Home the 2009 PR News Platinum Award for Best Branding Campaign

PR News' Platinum PR Awards salute the year's most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. The coveted awards set the industry benchmark for excellence across all areas of PR. The winners of the Platinum PR Awards are from corporations, agencies and nonprofits large and small who took chances, made tremendous strides and understand the power of public relations. The "Branding" category recognizes a highly effective campaign in which a corporate brand is enthusiastically received by its target audiences, where the essence of the product or purpose of the company is effectively conveyed via the brand campaign.

"It is a tremendous honor to be recognized by PR News for a campaign that allowed our team to stretch our definition of PR, to collectively change our mindset from being the public relations team to being the brand's marketing team," said Kristin Greene, principal of Flashpoint PR. "Small but mighty, the Flashpoint team fed off one another's creativity, energy and smarts to have fun while producing the best result for this campaign. We are very fortunate to have a long-standing, mutually respectful and collaborative working relationship with our LEGO team and look forward to more exciting campaigns in the future."

"The chemistry between our in-house team and our Flashpoint team is contagious and powerful; thus bringing an honesty and creativity that allows us to be nimble and highly effective," said Michael McNally, director brand relations, LEGO Systems, Inc. "Very few teams are fortunate enough to have this kind of relationship, but it truly does make a difference in taking a campaign from 'could be great' to 'beyond our wildest expectations.' This relationship alongside unconventional thinking was integral to the success of our campaign and I'm pleased and proud to see that recognized."

About Flashpoint PR

Founded in 2005, Flashpoint PR is a premier public relations firm that partners with innovative lifestyle, technology and consumer brands to write history. Clients include Amanda Jones, Inc, Institute for the Future, LEGO Systems, Inc., Pereira & O'Dell, Postbox and Shutterfly. www.FlashpointPR.com