SEATTLE, WA -- 10/07/09 --
Fisher Communications, Inc. (NASDAQ: FSCI)
today announced that it has launched a network of 28 hyperlocal
neighborhood Web sites in the Portland market and 10 in the Eugene market,
increasing local content offerings and expanding advertising opportunities
for local businesses. The hyperlocal sites bring together the stations'
valuable content and DataSphere Technologies' LocalNet service, including
an online platform that provides technology, advertising and sales
solutions.
The hyperlocal sites are designed to provide local communities with the
best source of information about news, events, entertainment and
personalities relevant to their day-to-day lives. A complete list of the
sites can be found at www.KATU.com/communities and
www.KVAL.com/communities.
Fisher's President and CEO Colleen B. Brown stated, "With our strong local
broadcasting heritage as our foundation, we are building our 'broadcast to
broadband' initiative in order to provide neighborhood information at a
grassroots level while further enabling local businesses to efficiently
reach their customers. This effort has been very successful in Seattle,
our first launch market, and we are pleased to now be able to offer these
services in Portland and Eugene."
"With our long history of serving Oregon and southwestern Washington, we
are proud to now reach even deeper into our communities with this
initiative," said KATU Vice President and General Manager John Tamerlano.
"KVAL Communities is a great way for us to provide coverage for important
events that are too narrow in scope for the over-the-air product," added
KVAL Vice President and General Manager Greg Raschio.
To support their hyperlocal Web sites, KATU and KVAL will restructure their
newsrooms to effectively and efficiently capture and post community news on
a real-time basis. Local stories and breaking news that station reporters
cover on a daily basis will be complemented with user generated content,
and also with content provided through an innovative partnership with
Windermere Real Estate, a company with local knowledge and strong presence
in each community.
The launch of the Oregon sites builds on the successful launch of Fisher's
44 hyperlocal sites in the Seattle market in August. Fisher expects to
launch similar platforms in its other markets. In addition, Fisher and
DataSphere anticipate distributing the technology and sales solution to
other broadcast companies looking to establish hyperlocal sites.
DataSphere Technologies' new LocalNet service provides TV broadcasters and
other local media companies with the opportunity to take advantage of
powerful existing brands and communication channels to build relevant and
valuable online assets. LocalNet is a complete solution to address the
local small business advertising market, including not only technology but
also a seasoned, professional sales team. New clients can be up and
running within weeks.
About Fisher Communications, Inc.
Fisher Communications, Inc. is a Seattle-based communications company that
owns and operates 13 full power television stations (including a 50%-owned
television station), 7 low power television stations, and 8 radio stations
(in addition to 2 radio stations not owned by the Company but for which the
Company provides programming or sales services) in the Western United
States. The Company also owns and operates Fisher Interactive Network, its
online division; Fisher Pathways, a satellite and fiber transmission
provider; and Fisher Plaza, a media, telecommunications, and data center
facility located near downtown Seattle. For more information about Fisher
Communications, Inc., go to www.fsci.com.
About DataSphere
DataSphere Technologies, Inc. (http://www.DataSphere.com) is a Software as
a Service (SaaS) Web technology and hyperlocal ad sales company focused on
generating online profits for media companies. DataSphere offers a range of
turnkey solutions to rapidly improve site monetization and experience with
minimal investment of time and money.
DataSphere is headquartered in Bellevue, Washington, USA and led by a team
of Internet veterans with backgrounds from Amazon.com, IMDb, Microsoft,
RealNetworks and AltaVista.
Forward-Looking Statements
This news release includes forward-looking statements. We have based these
forward-looking statements on our current expectations and projections
about future events. Forward-looking statements include information
preceded by, followed by, or that includes the words "guidance,"
"believes," "expects," "anticipates," or "could," or similar expressions.
For these statements, the Company claims the protection of the safe harbor
for forward-looking statements contained in the Private Securities
Litigation Reform Act of 1995. The forward-looking statements contained in
this news release, concerning, among other things, changes in revenue, cash
flow and operating expenses, involve risks and uncertainties, and are
subject to change based on various important factors, including the impact
of changes in national and regional economies, our ability to service and
refinance our outstanding debt, successful integration of acquired
television stations (including achievement of synergies and cost
reductions), pricing fluctuations in local and national advertising, future
regulatory actions and conditions in the television stations' operating
areas, competition from others in the broadcast television markets served
by the Company, volatility in programming costs, the effects of
governmental regulation of broadcasting, industry consolidation,
technological developments and major world news events. Unless required by
law, we undertake no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise. In light of these risks, uncertainties and assumptions, the
forward-looking events discussed in this news release might not occur. You
should not place undue reliance on these forward-looking statements, which
speak only as of the date of this release. For more details on factors that
could affect these expectations, please see the risk factors in our Annual
Report on Form 10-K for the year ended December 31, 2008, as updated by the
risk factors contained in our Quarterly Report on Form 10-Q for the quarter
ended June 30, 2009, both of which we have filed with the Securities and
Exchange Commission.
Media Contacts:
Fisher Communications
Sard Verbinnen & Co
Ron Low or David Isaacs
(415) 618-8750
DataSphere
Erin Coffey Rinabarger
Email Contact
(425) 644-7540