PHILADELPHIA, May 29 PA-Universum-survey
PHILADELPHIA, May 29 /PRNewswire/ -- For the second year in a row, MBA
students chose Google as the No. 1 IDEAL(TM) Employer (23.65 percent of
respondents), after it trumped powerhouse consulting firm McKinsey & Company's
(15.84 percent) 12-year reign as No. 1. Goldman Sachs (14.98 percent)
maintains its status at No. 3; Apple (13.68 percent) jumped to No. 4, and The
Boston Consulting Group (12.12 percent) came in at No. 5 in the Universum
Survey.
This year, 5,769 students from the nation's top 52 MBA programs
participated in the 14th MBA Edition of the Universum IDEAL(TM) Employer
Survey, making it the largest survey of its kind in the U.S. In the survey,
students answered questions about their career expectations such as top
industries, career goals, communication preferences, salary expectations,
IDEAL(TM) employers and more.
Dot-coms felt the punch of a recession in 2001, but that isn't stopping
Google from breaking a record for holding the highest percentage (23.54) of
students who chose it as an IDEAL(TM) Employer in the survey's history,
breaking McKinsey's 23.44 percent record in 1999. Google's sexy image as an
IDEAL(TM) Employer resonates among talented millennials due to their workplace
perks, industry dominance, innovation and natural attraction of diverse
talent.
"Smart MBAs know where they want to be in 5-10 years," says Claudia
Tattanelli, CEO of Universum USA. "They look to strong companies like Google,
McKinsey and Goldman Sachs to give them the experience and references needed
to lay the path for their future career success, even with threats of a
recession. At the same time, as true Millennials, they chose organizations
that will offer a flexible and fun work environment, innovation and a good
work/life balance."
Key Trends
-- Management consulting (20 percent) remains the No. 1 desired industry,
followed by financial services (19 percent), marketing/advertising (13
percent), consumer goods (12 percent) and investment banking (8
percent) -- which dropped from 12 percent in 2007.
-- MBA's top career goal is a tie (58 percent) between "being
competitively or intellectually challenged" and "having a work-life
balance" followed by "being a leader or manager of people" (55
percent), "being entrepreneurial or creative/innovative" (37 percent)
and "being dedicated to a cause or to feel that they are serving the
greater good" (28 percent).
-- A year after graduation, MBAs are expecting, on average, a $90,232
salary and $180,030 after five years.
For more Universum information please contact:
Amy Dashoff
212.918.0101
amy.dashoff@universumusa.com
Kyle Cuffie-Scott
215.546.4900 x308
kyle@universumusa.com
UniversumGlobal.com
UNIVERSUM is The Global Employer Branding Leader. As thought leaders, we
drive the industry forward having focused exclusively on Employer Branding
(EB) for 20 years. We are a trusted partner to over 500 clients worldwide
including many Fortune 100 companies. We help employers to understand, attract
and retain current and future ideal employees utilizing our experience,
knowledge and services within research, strategic consulting and media
solutions.
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Claudia Tattanelli
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=61515
SOURCE Universum
