NEW YORK, Jan. 14 /PRNewswire-FirstCall/ -- DemandTec, Inc. , a leading provider of on-demand optimization solutions for retailers and consumer products companies, today announced that Farmacias Ahumada S.A. (FASA), the largest drug store chain in Latin America with more than 168 million shoppers per year, has selected the DemandTec Price software-as-a-service pricing application for use chain-wide.
FASA, which is based in Chile and has operations in Peru and Mexico, will use DemandTec to execute its pricing strategy consistently and effectively to improve its price image with its customers and to improve forecasting based on a quantified understanding of consumer demand.
"After a comprehensive evaluation, we were convinced that DemandTec offers the best and most complete pricing solution available in the market," said Jaime Trewik, Commercial Planning & Strategic Pricing Manager of Farmacias Ahumada. "Their intuitive user interface, solid science platform, professional and experienced team, and the software-as-a service business model all gave us the confidence that we'll have a successful, long-term relationship with DemandTec."
DemandTec Price is part of the integrated software-as-a-service suite from DemandTec that enables retailers to strategically price the entire store and collaborate with suppliers. Retailers use DemandTec to optimize prices for new items, regular retails, promoted items, and markdown/clearance items, as well as to maintain prices on a regular basis and efficiently manage the collaborative trade promotion planning process with their network of suppliers.
"FASA has built an outstanding reputation as a retail leader in Latin America," said Dan Fishback, president and CEO, DemandTec. "We are delighted that FASA's commitment to providing superior customer value and service will now be supported by DemandTec solutions."
About FASA
FASA's principal activities are purchasing and selling medicines, nutritional supplements, beauty, hygiene, baby and personal care products and other articles of convenience. These products are sold through the group's network of pharmacies in Chile, Peru, and Mexico. It has 601 pharmacies in Mexico, 359 pharmacies in Chile, and 168 in Peru. Its main trademarks in each country are Farmacias Benavides (Mexico), Farmacias Ahumada (Chile) and Boticas Fasa (Peru).
About DemandTec
DemandTec's suite of on-demand applications empowers retailers and consumer products companies to optimize strategic decisions and collaborate in order to achieve their revenue, profitability and sales volume objectives. DemandTec customers include leading retailers such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more than 100 consumer products companies. DemandTec has managed more than one million trade promotion deals between retailers and their manufacturer partners. For more information, please visit http://www.demandtec.com/.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's solutions. These forward- looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward- looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Price is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.
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