BOSTON, MA -- 06/16/08 --
Experian QAS, a part of Experian ® (LSE: EXPN)
specializing in customer
data quality software and services, today announced that
Fairytale Brownies, a $10M multichannel retailer shipping more than 200,000
orders annually and long time Experian QAS customer, has achieved
significant cost savings while improving customer service by using Experian
QAS data quality solutions. The company has saved $30,000 annually in
address correction fees and $100,000 in unnecessary shipping expenses.
Founded in 1992, Fairytale Brownies
began with a 49-year-old secret family recipe and a dream to spread joy to
the world through gourmet chocolate brownies backed with extraordinary
customer service. As its retail operations grew from coffee houses to
catalogs, the company increasingly incurred costs when customers provided
incomplete shipping addresses. Since choosing to work with Experian QAS in
2004 to prevent these costs and improve its customers' purchasing
experience, Fairytale Brownies and data quality solutions from Experian QAS
have helped more than 800,000 gifts reach their destination. With addresses
corrected before packages ship, Fairytale Brownies has reduced the amount
of time it takes to get the gift of chocolate to its customers, translating
to an improved customer experience and helping the company to become a
three-time BizRate Circle of Excellence Gold Honoree.
"We are in the gift-giving business where timeliness is critical and
address errors very quickly translate into lost revenue and unhappy
customers," said David Kravetz, co-founder of Fairytale Brownies. "Thanks
to Experian QAS verifying our address data during every point across our
business we are seeing a dramatic decline in the number of address errors
and the fees associated with them. At the same time, we are experiencing
improved customer satisfaction and an overall more effective ordering
process."
Fairytale Brownies initially tried to develop its own solution to the
problem of incorrect address entries, but over time this solution proved
insufficient. After extensive market research, the company turned to QAS
Pro to assist their call center and implemented the product after several
months of rigorous testing. Fairytale Brownies recorded an immediate
decline in the number of bad addresses it received though its call center,
but felt the number of bad addresses taken via their Website was still
unacceptably high. To resolve this challenge the company added QAS Pro Web
and, later on, selected QAS Batch to handle large corporate gift orders.
"Fairytale Brownies is an ideal example of how Experian QAS solutions
quickly have a direct impact on a company's bottom line while improving the
customer experience," said Joel Curry, chief operating officer, Experian
QAS. "Our entire suite of data quality solutions can meet one specific need
or meet all the needs of an entire organization. Fairytale Brownies has
proven that with the QAS suite of products, you can't stop at just one."
The Experian QAS product portfolio includes:
-- QAS Pro for point-of-entry validation, cleansing and standardization
of important contact information such as name and address.
-- QAS Pro Web for address validation on web sites and intranets.
-- QAS Batch for cleansing, completing and verifying addresses in
existing customer databases.
-- QAS matchIT for de-duplicating addresses in existing customer
databases and mailing lists or at point-of-entry.
-- QAS Names to match a person with an address and spell a name correctly
at point of entry into most CRM and customer database applications.
About Experian QAS
Experian QAS is an address data quality software pioneer. The company's
products capture, validate, cleanse, standardize and enrich customer
contact information. Experian QAS provides solutions to more than 10,000
customers worldwide in retail, education, healthcare, insurance, finance,
government and other sectors. The company was established in 1990 and has
offices throughout the U.S., Europe and Asia Pacific. For more information,
visit http://www.qas.com.
The word "Experian" is a registered trademark in the European Union and
other countries and is owned by Experian Ltd. and/or its associated
companies.
Contacts:
Chas Kielt
Senior Director of Marketing
Experian QAS
(888) 322-6201
us.press@qas.com
Rick Sheehy
Emerge PR
(617) 729-3190
rsheehy@emergepr.com
