EyeRemember.com offers eye-catching Business Showcase Books, multi-page, full-color brochures designed to help businesses highlight the human side of their stories. Each fully customized 20-100 page book lets businesses connect with customers on a meaningful level, leveraging this intimate connection to stand shoulder to shoulder with large businesses spending thousands on old-fashioned sales brochures.
Bellingham, WA (PRWEB) – EyeRemember.com debuts five brand new models in their line of highly effective Business Showcase Books. Each high-quality volume contains 20-100 pages designed to portray small businesses to prospective customers in the best light. Cutting edge production techniques allow for short print runs. Combined with the new designs, now any business can tailor the right content to the right people every time.
“EyeRemember.com has developed different models of showcase books so that companies can effectively market face to face to their varying client demographics, such as, Chamber meetings, networking meetings, sales presentations, and walk-in traffic. In the past, small businesses had to rely on the limited capabilities of a tri-fold brochure for presentations and hope that a single approach worked on everyone,” said Dennis Zetting, president of EyeRemember, com. Zetting has over 26 years of CEO/President experience in the direct mail marketing industry working with such companies as Disney, Trader Joes and TIME magazine.
Business Showcase Books™ are handsome full-color multi-page brochures printed on 100# gloss archival quality paper. The books come in various sizes and can be ordered with either soft or hard covers. The standard book size is 11”x8.5.” Hard covers come in a variety of linen or suede colors, as well as leather or a photo wrap option.
The five new types of books each focus on a specific audience or objective. The base model, called the Business Showcase Book™ (BSB), allows a company to explain in detail who they are and why they are special. The Client Project Book™ (CPB) is designed for companies to detail the process by which they achieved an outstanding end result for their clients, such as, construction and remodeling. Using start-through-finish photos, these books are given to the client as a memory keepsake; which, in-turn reinforces a companies’ brand and increases referrals. Company Event Books (CEB) record conventions, retreats, picnics, etc, into individual employee custom books to promote company culture and cohesiveness. Business History Books (BHB) convey a companies’ legacy to clients, prospects, employees and the community. Key Employee Gift Books (KEG) replicate the experiences of trip incentives given to key employees. These books help salespeople and key employees visualize rewards received for reaching and exceeding objectives.
EyeRemember.com Business Showcase Books build upon two time-tested maxims -- people best understand through stories, and a picture is worth a thousand words.
“We work with clients to get them away from the traditional brochure that t to be 100% focused on features. Those brochures are passé -- they’re boring. They are not personal or engaging,” said Zetting, “Most businesses claim they are different because of their service and their people. Our books are designed to allow owners to communicate exactly what that means.” Using the power of pictures, eyeRemember.com expands the traditional three panel brochure into a lengthy 20-100 page storybook.
Recent advances in digital and online technologies have given eyeRemember.com the ability to produce the custom projects at an affordable cost. EyeRemember.com is pricing the Business Showcase Books™ 80% below typical advertising agency costs. A 20 page book, custom designed and printed starts at $349.00. With digital printing, small quantity runs are common. A typical order is between 1-10 books. In the past, printing did not allow short runs of one or two copies to be cost effective.
Orders are processed via the internet enabling eyeRemember.com to service both the US and Canadian markets. EyeRemember.com assigns each client with a concierge that interviews then to ascertain project goals, assist with transferring photos, perform the “live” online screen reviews of projects, and work with any revisions. Designers and writers use award winning design software to create the books. Books are printed and shipped from one of three distribution plants.
EyeRemember.com began in 2008 designing custom photo memory books for the consumer market. In early 2009 they moved into designing books for businesses as well.
“Our designers have developed some interesting uses for businesses,” Zetting acknowledges, “and in today’s environment, marketing has to be innovative.” Click here and discover over 50 marketing uses for the Business Showcase Books™. With prices starting at $349.00 and options for a diversity of purposes, the extended line of Business Showcase Books™ are ready to service the needs of small businesses.
For more information, visit www.eyeRemember.com
Media Contact: Dennis Zetting, President (360) 685-0124
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