More than 400 of today's leading marketers assembled in New York City for Experian CheetahMail's third-annual Client Summit: Tools to Build Relevance - A Blueprint for Email Success NEW YORK, July 16
NEW YORK, July 16 /PRNewswire/ -- Experian(R) CheetahMail, a global
leading provider of email marketing and customer intelligence technologies,
today announced the conclusion of its largest Client Summit to date. The
third-annual event, entitled Tools to Build Relevance, A Blueprint for Email
Success, was held June 25-27 at the landmark Roosevelt Hotel in New York City
and attracted more than 400 marketing leaders representing some of the world's
biggest brands. Attendees participated in engaging presentations and
interactive workshops that provided them with the tools essential for building
relevant and response-driven permission-based email marketing campaigns.
Keynote speaker Dan Ariely, the best-selling author of Predictably
Irrational: The Hidden Forces That Shape Our Decisions, gave the audience a
fresh perspective on what drives customer actions. Following this, Lisa
Bradner, a senior analyst at Forrester Research led an interactive panel
discussion on how brands can build authentic customer relationships by
leveraging the power of social media and emerging technologies. The panel,
consisting of executives from Bazaarvoice, Experian Hitwise, io global and
Wallop, discussed the implications and advantages of ratings and reviews,
mobile marketing, online video and social networking as part of the larger
marketing mix, in addition to the synergies that lie between these trends and
email marketing.
Marketing leaders including Felix Paulick, senior manager of loyalty
marketing at Borders; Alexandra Palau, emarketing manager at Carnival Cruise
Lines; Rob Ziemak, senior group manager of IEB Digital Marketing for Microsoft
Corporation; Laura Christensen, email marketing manager at Oriental Trading
Company, and Jason John, vice president of ecommerce at Redcats USA shared
email success stories which highlighted the effective tactics and strategies
they use to engage their customers. In addition, clients and attendees were
given a live demonstration of Experian CheetahMail's next generation
application and had the opportunity to hear details about CheetahMail's
aggressive growth strategies, which include launching CheetahMail Australia
later this month.
"As always, the Experian CheetahMail Client Summit was a valuable,
engaging and enjoyable experience. I appreciated the broader dialog which
included elements of web 2.0 and social media in addition to forward-thinking
ideas about email marketing," said Jennifer Clark, marketing analyst for
Brooks Brothers. "The event's focus on peer-to-peer discussions was also
educational, as there is so much we have to share and learn from one another
in order to build deeper customer connections and loyalty long into the
future."
Also in attendance were representatives from Experian Marketing Services,
including Hitwise, Real-time Marketing, Marketing Information Services, QAS,
and Consumer Research, home of Simmons. Clients visiting the Experian
Marketing Services Zone were provided with valuable information on how they
can leverage Experian's wide array of services and technologies to develop
more data-driven and relevant marketing programs.
"The Client Summit is something we look forward to all year. The event
gives us the chance to get in front of hundreds of our clients and showcase
the many ways they can leverage the channel and utilize our technology and
services to engage their customers in a meaningful and more profitable way,"
said Matt Seeley, Experian CheetahMail president. "It is incredibly powerful
to have so many clients and industry experts under one roof, learning from one
another and sharing their successes and challenges."
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing
and customer intelligence technologies for top enterprises worldwide. With the
industry's largest client services teams, feature-rich email technology and a
broad range of data management options, Experian CheetahMail enables clients
to build data-driven, relevant relationships with their customers. Servicing
the world's most recognizable brands, Experian CheetahMail's globally diverse
client base includes Barclays, Borders Books, Discovery Communications, H&R
Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian
CheetahMail, a business unit of Experian(R) Group Ltd. (LSE: EXPN), was
founded in 1998 and is headquartered in New York City with offices in Los
Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona. For
more information, please visit http://www.cheetahmail.com or email
info@cheetahmail.com.
SOURCE Experian CheetahMail
