INDIANAPOLIS, IN -- 02/01/08 --
ExactTarget, a leading provider of
on-demand, email and one-to-one marketing solutions, today announced the
availability of its Mobile Email Optimization Solution. The technology
enables marketers to preview the rendering, links and image display of
messages on multiple mobile devices before sending as part of an email
marketing campaign.
No longer reserved for the business elite, consumers around the world rate
email as one of their top two must-have's on their mobile devices. In
fact, according to industry analysts, the increasing availability of
smarter and less expensive phones will result in a phenomenal 1600 percent
growth rate in the number of business and consumer users with access to
mobile email over the next three years.
Unlike SMS and MMS messaging, mobile email does not carry hefty per message
charges for the sender. Other benefits include quicker execution and
deployment from existing email systems, making it an appealing medium for
marketers. Yet email rendering concerns and the variety of mobile devices
available on the market today, paired with disparate software and carriers,
have left many marketers wondering how to capitalize on this opportunity
while protecting the look and branding of their emails.
In partnership with longtime partner Pivotal Veracity, ExactTarget's
solution is enhanced with a host of critical features for mobile email
including:
-- The ability to view how the email renders for over 85 percent of the
global mobile market -- in addition to support for all major mobile
operating systems, including BlackBerry, Symbian, Windows Mobile and
others, clients are able to view their emails in mobile phones from all
leading U.S. and international carriers and manufacturers, with or without
images and in varying screen sizes.
-- Mobile readiness scoring and validation for emails, landing pages and
websites -- to address the limited web browsing capabilities of mobile
phones, the solution uses a combination of W3C HTML and mobile standards to
assess and score the digital asset, identifying both technical and
best-practice issues, and provide detailed instructions on what changes are
required to maximize the mobile user's experience.
-- Size, link and image checking -- in addition to verifying the
functionality of all links and images, the size of the email (both with and
without downloaded images) is assessed with real-time recommendations when
the size exceeds best practice mobile email thresholds or will result in a
costly and timely user experience.
-- In-depth insider guides on the capabilities of mobile email readers with
exclusive tips on what works and what doesn't.
"Our new mobile email solution furthers ExactTarget's leadership in helping
organizations execute on their mobile messaging campaigns," said Chip
House, vice president of marketing services at ExactTarget. "The face of
email marketing has changed dramatically in the last few years. Now, this
new mobile messaging optimization tool enables marketers to preview how
their emails render on mobile devices, allowing them to engage with
consumers in a new, on-the-go capacity more confidently and effectively
than ever before."
"ExactTarget's 2007 whitepaper entitled 'Email Marketing for the Third
Screen' provided marketers with the best insight to date into the ways to
best leverage emerging mobile technologies via email and SMS messaging,"
said Deirdre Baird, CEO of Pivotal Veracity. "Together, we intend to make
the elusive industry promise of integrated multi-channel communications a
reality -- today's announcement is a giant leap in that direction."
About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing
software solutions. The company's suite of on-demand one-to-one marketing
applications enable clients to send business-critical and event triggered
communications to increase sales, optimize marketing investments and
strengthen customer relationships. ExactTarget offers four editions of its
on-demand software application along with integrated solutions such as
ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics
CRM. ExactTarget offers a range of optimization services including support,
implementation and training, integration, deliverability, account
management, design and deployment and strategic consulting. ExactTarget's
software powers permission-based email communications for thousands of
organizations including Careerbuilder.com, Expedia.com, Florida Power &
Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot,
The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and
Wellpoint, Inc. For more information, please visit www.exacttarget.com or
call 1-866-EMAILET.
