- Global Luxury Lingerie & Swimwear Business Looks to Weber Shandwick for Consumer and Corporate Media Relations in U.S. - NEW YORK, Sept. 23
NEW YORK, Sept. 23 /PRNewswire-FirstCall/ -- Weber Shandwick today
announced it was selected as U.S. public relations agency of record for Eveden
Inc., the U.S. division of Eveden Group, a U.K. based luxury lingerie and
swimwear business. Weber Shandwick has been selected to assist the company's
public relations efforts through traditional and online media relations
support. The partnership will extend Eveden's global public relations efforts
and complement the company's current relationship with SLAM, a division of
Weber Shandwick, UK, which has handled a variety of projects including a viral
marketing campaign for the company.
Weber Shandwick's consumer marketing practice in New York will conduct
consumer and corporate media relations supporting Eveden's portfolio of brands
including Fantasie, Freya, Fauve, Goddess and Elomi and the company's
cup-sized swimwear lines under the Freya and Fantasie brands. A leader in the
full-busted and full-figured niche lingerie market, Eveden's products are
engineered to provide a perfect fit for any size, while offering high fashion
designs its customers crave.
"As the average bust size in the United States continues to grow, Eveden
answers consumer demands with specifically designed products for a previously
limited category," said Tracy Lewis, Eveden Group CEO. "The Weber Shandwick
team will help take our communication efforts to the next level by extending
our 'fit message' and creating a greater awareness of our product offerings."
"Eveden is a great addition to our armoire of fashion brands," said Gail
Heimann, president Weber Shandwick New York. "The company is a true leader in
the lingerie industry and has partnerships with leading luxury retailers which
provide fashionable solutions to women. We look forward to working with them
to increase their brand awareness with key audiences."
About the Eveden Group
Eveden is a UK based business, specializing in the design, manufacture and
wholesale of branded lingerie and swimwear to the global market. A leader in
the full-busted and full-figured market, Eveden's portfolio consists of five
lingerie brands including; Fantasie, Freya, Fauve, Goddess and Elomi,
engineered to provide a perfect fit up to a European K cup. Cup sized swimwear
under the brand names Fantasie and Freya offers great fitting suits and
separates up to a HH. For more information about Eveden and to find stockist
locations in North America visit www.eveden.com.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices
in over 79 markets around the world. The firm's reputation is built on its
deep commitment to client service, creativity, collaboration and harnessing
the power of Advocates - engaging stakeholders in new and creative ways to
build brands and reputation. Weber Shandwick provides strategy and execution
across world-class practices such as consumer marketing, healthcare,
technology, public affairs, corporate/financial and crisis management. Its
specialized services include digital/social media, advertising, market
research, and corporate responsibility. Weber Shandwick received the highest
client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S.
and in 2006, was named Large PR Firm of the Year (PR News U.S.), European
Consultancy of the Year (The Holmes Report) and Network of the Year (Asia
Pacific PR Awards). The firm also won the United Nations Grand Award for
Outstanding Achievement in Public Relations for the past three years. Weber
Shandwick is part of the Interpublic Group (NYSE: IPG). For more information,
visit www.webershandwick.com.
Contact:
Jennifer Norton
Weber Shandwick
212-445-8314
jnorton@webershandwick.com
SOURCE Weber Shandwick
