Shimmering Chocolate Gems Make A Colorful and Sophisticated Entrance into the Premium Chocolate Category HACKETTSTOWN, N.J., Sept. 7
HACKETTSTOWN, N.J., Sept. 7 /PRNewswire/ -- Mars Snackfood US celebrated
today the national launch of M&M'S(R) Premiums -- a new collection of
shimmering chocolate gems available in five sophisticated varieties: Mint
Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha. The
smooth, rich, melt-in-your-mouth chocolates made their formal debut as a
premium chocolate with a unique fashion event during Mercedes-Benz Fashion
Week, hosted by megastars Eva Longoria Parker and the sassy Ms. Green.
M&M'S(R) Premiums are a colorful new way to experience premium chocolate -- as
a treat for yourself or to be shared with friends.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080907/AQSU501)
Bryant Park in midtown Manhattan served as the ultimate style platform for
Longoria Parker and Ms. Green to introduce new M&M'S(R) Premiums to the
fashionable crowd with a colorful launch event. Models showcased the upscale
M&M'S(R) while dressed in vibrantly colored gowns inspired by the rich
jewel-tones of the new product. The gowns were created by red carpet designer
Pamella Roland, known for her elegantly feminine and luxurious designs.
Roland specifically selected Longoria Parker's premium gown for the event,
which will be auctioned via "Clothes Off Our Back" to benefit children's
charities.
"We are thrilled to celebrate the launch of M&M'S(R) Premiums with such a
chic, revered style backdrop as Mercedes-Benz Fashion Week," said Michele
Kessler, vice president, marketing, Mars Snackfood US. "The opportunity for
the brand to partner with a star the caliber of Eva Longoria Parker emphasizes
the fashionable, sophistication of the product. We are certain our new 'gems'
will add a splash of style and fun to the premium chocolate category."
Glamorously Delicious
M&M'S(R) Premiums are rich with layers of flavor, and these "dressed up"
chocolate candies taste as good as they look. "M&M'S(R) Premiums offer a
little bit of luxury with each tantalizing bite," said Longoria Parker. "The
flavors and chic colors make them a delicious treat that I can't wait to share
with my girlfriends." The five varieties of M&M'S(R) Premiums are seriously
good without being serious:
-- Raspberry Almond is blissful, raspberry-flavored white chocolate and
almond wrapped in dark chocolate
-- Tantalizing Mocha tempts with delightful mocha-flavored milk chocolate
-- Mint Chocolate means sinfully good white chocolate mint sheathed in
dark chocolate
-- Chocolate Almond reveals a delightfully delicious, freshly roasted
whole almond
-- Triple Chocolate has truly tempting layers of milk chocolate, white
chocolate and dark chocolate
Each variety of M&M'S(R) Premiums is housed in an eye-catching, curvy box
with resealable packaging for convenience and freshness, ensuring that these
gems are sure to make a sparkling first impression.
Ms. Green: A Premium Spokescandy
Eva Longoria Parker wasn't the only VIP in the spotlight at the M&M'S(R)
Premiums launch. M&M'S(R) Brand's own sassy superstar, Ms. Green emceed the
event, introducing the dazzling looks inspired by each flavor. Ms. Green
herself has strutted into the premium limelight, making her white-heeled-clad
appearance in both the print and broadcast advertisements for M&M'S(R)
Premiums. The animated TV spots feature Ms. Green playfully cavorting with the
unique ingredients that differentiate M&M'S(R) Premiums flavors; including
almonds, raspberries, coffee beans and luxurious dark, white and milk
chocolate -- while being filmed for an advertisement by her fellow characters,
Red, Yellow and Blue, who are in awe of Ms. Green's antics.
M&M'S(R) Premiums have arrived and are adding a splash of style to the
premium chocolate aisle. The six-ounce M&M'S(R) Premiums gems are available
nationwide in food, mass, convenience and drugstores for a suggested MSRP of
$3.99. For more information on the entire line of new M&M'S(R) Premiums
products, please visit http://www.mms.com.
About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North
America. With more than $7 billion in annual sales in the United States, Mars
North America includes food, snack and pet care segments, which are a symbol
of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars
North America employs more than 12,000 associates in the United States, with
54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown,
N.J., includes some of the world's favorite brands such as DOVE(R) Brand
Chocolate, M&M'S(R) Brand, MILKY WAY(R) Brand, SKITTLES(R) Brand, SNICKERS(R)
Brand, STARBURST(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand and more.
Additional popular brands in the petcare and food segments for Mars North
America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and
WHISKAS(R) Brand Food for Cats. Please visit http://www.mars.com.
**For U.S. based distribution only**
SOURCE Mars Snackfood US
