Following the success of the food tastings at Sedano's Supermarkets, Ethnic Brazil prepares for another opportunity to introduce Brazilian Flavors to a broader U.S. market. Franco-Suissa Group / Aref Company Wins Best in Show for ethnic food: Açai Jelly
Miami (PRWEB) November 9, 2009 -- The Brazilian Food and Beverage Association (ABBA ) announced the exhibition of Brazilian Flavors at the Americas Food Show to be held November 9-10 at the Miami Beach Convention Center. The show is a culmination of the exotic food, drink, snack and tropical flavor tastings similar to the highly successful sampling events, which were held at various South Florida Sedano's supermarket location. ABBA created in 2003 an ethnic products project and has been receiving technical and financial support for its promotional activities from APEX Brasil (Brazilian Trade and Investment Promotion Agency).
ABBA recently partnered with Sedano's Supermarkets to host a sampling and food tasting event at select stores. The event called Brazilian Flavors included recipes and easy to serve dishes to make at home. Sedano's Supermarket shoppers also had an opportunity to participate in a giveaway of 50 VIP tickets for the IndyCar Championship race in Homestead sponsored by APEX in hopes of increasing exports to key US markets such as Miami.
"The food tasting and sampling events at South Florida Sedano's stores was ultimately a success," said Raquel Salgado, Executive President, Brazilian Food and Beverage Association. "We consider the South Florida market as the ideal testing ground for Brazilian food products because it is one of the most multicultural regions in the world and a large step toward introducing new food products to the U.S. at large. Considering this, the Americas Food Show is also an important opportunity for Brazilian food producers to showcase the exotic tastes and high quality of Brazilian foods to a broader U.S. market."
The following Brazilian companies are scheduled to participate in the show:
Booth 516: Catupiry
Brand and Product: Catupiry Cheese, a typical Brazilian Cheese
Booth 522: Franco-Suissa Group / Aref Company
Brand and Product: condiments, preserves, and exotic teas and jellies
Won Best in Show for best ethnic food: Açai Jelly
Booth 518: Natural Option USA / Fruzon
Brand and Product: natural and healthy fruits that Brazil and FRUZON™ pure fruit nectar drink includes the purest Açai nectar
Booth 508: Sakura
Brand and Products: Kenko Malagueta Pepper Sauces (Gourmet & Mild) and Kenko Soy Sauces (Traditional, Teriyaki, & Tonkatsu)
Booth 520: Solmax
Brand and Products: Solmax Soy Milk in vanilla, strawberry, chocolate, and natural flavors. This is a healthy food choice product.
Booth 512: Triunfo Foods
Representing the following brands and products: Itambé (desert toppings), Yoki (cheese rolls and baking mixes , Vale D´ouro (snack foods) Forno de Minas (cheese rolls), Pilão (coffee), Maricota (cheese rolls)
Booth 510: Valsampa / All Brazilian
Brands and products: Canção Wines, Quinta do Rio Grande wines, Heart of palm Copagro
Booth 514: Velho Barreiro Cachaça
Product Cachaça. Brand Velho Barreiro
Velho Barreiro will sponsor a bar that will serve Caipirinha, a typical Brazilian cocktail
About ABBA.
The Brazilian Association of Food and Beverage Exporters and Importers was created eight years ago with the mission of defending the interests of small- and medium-sized food and beverage companies. One of its main characteristics is to open up channels and develop business opportunities for its associate members, in order to expand and encourage international trade of their products.
With this goal in mind, it creates and implements commercial projects that are excelling due to the creation of opportunities for Brazilian companies abroad. It supplies companies with legal information and tools for exporting in potential consumer markets, giving them all the support needed to comply with the requirements of the external market. Similarly, A.B.B.A. also works on behalf of its food and beverage import partners, giving them all the necessary updates on the regulations in effect in Brazil, as well as legal and market support to enable them to obtain the performance expected from the products imported, which produces a positive impact on the Brazilian market.
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