Lucky Winner Will Receive Trip to San Francisco's Big Air Competition SAN FRANCISCO, Sept. 18
SAN FRANCISCO, Sept. 18 /PRNewswire/ -- Esurance, the online auto
insurance company, announced the recent launch of its latest sweepstakes
relating to Esurance ICER AIR 2008. The contest winner and a guest will win a
trip for two to Esurance ICER AIR along with two Head snowboards or pairs of
skis, two nights lodging at PlumpJack Squaw Valley Inn, a cash award, and two
VIP all access passes to Esurance ICER AIR events taking place October 18,
2008. The sweepstakes will run until October 1, 2008.
Esurance is back for the third year as the title sponsor of this year's
big air competition. Melissa Chapman, Brand Manager of Esurance, stated, "As a
company that thrives on healthy competition, we are pleased to see the
recognition and attendance of Esurance ICER AIR continue to grow each year.
Esurance is thrilled to help bring the snow back to San Francisco for a truly
unique event like Esurance ICER AIR. This year's event will have something for
everyone and the lucky winner of our sweepstakes will have a VIP experience."
At McCovey Cove in October, visitors will find a world transformed by snow
and engage in a full afternoon and evening of action sports, music, and
lifestyle events. Esurance ICER AIR holds the distinction of being the first
and only stadium big air ski and snowboard event in the United States.
Esurance ICER AIR is also committed to being a leader in environmental event
activation. "As an environmentally conscious leader in our industry and one of
the first auto insurance companies to offer a virtually paperless experience,
Esurance looks forward to seeing this year's event become even greener," noted
Chapman.
Esurance is promoting its sweepstakes on streaming radio and online. For
contest information, official rules, and more information on Esurance ICER AIR
2008, visit http://www.esurance.com/icer
About Esurance(R)
Esurance, a subsidiary of White Mountains Insurance Group, Ltd.
(NYSE: WTM), provides personal auto insurance direct to consumers online and
through select online agents. Through Esurance's award-winning Web site,
Esurance customers can get quotes, compare rates, buy policies, and manage
their auto insurance quickly and easily.
Committed to innovation and healthy competition, Esurance is proud to
support unique, one-of-a-kind events like Esurance ICER AIR. For more
information on teams and sporting events sponsored by Esurance, visit:
http://www.esurance.com/aboutus/sports.asp
About ICER AIR
The idea of skiing San Francisco became a reality three years ago. On
September 29, 2005, 15,000 people watched history being made as ICER AIR took
to Fillmore Street for the first-ever urban big air ski and snowboard
competition. Realizing the potential for this type of event and always wanting
to push the limits of creativity, ICER AIR creator Glen Griffin moved the jump
to AT&T Park in 2006 for the first big-air stadium ski and snowboard
competition in the United States. Esurance ICER AIR has since evolved into an
action sports, music, and lifestyle experience featuring skiing, snowboarding,
skate, BMX and headliner music acts. In 2007, the event expanded again to
include freestyle motocross. Continuing the mission of bringing the mountains
to the city, Esurance ICER AIR will be held October 18, 2008, and will again
feature action sports, concerts, and parties. For 2009 and beyond, ICER AIR
intends to grow into other cities and will announce its future plans soon.
http://www.icerair.com
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SOURCE Esurance
