BURLINGTON, Vt. - (Business Wire) Epik One, Inc. (Epik) a top global online analytics and optimization consultancy and Google Analytics Authorized Consultant, has announced
‘Online Marketing Boot Camp,
’ an online marketing & Google software training event being held June 17
– 20
th in Burlington, Vermont. OM Boot Camp will host industry powerhouses Avinash Kaushik of Google
’s Analytics Team, Kristoffer Ewold of
The Milk, Dan Schutzsmith of
Graphic Define Magazine and Dave Winslow, CEO of Epik.
A New Approach
Partnering with Champlain College’s Workforce Development Center and Google Analytics, OM Boot Camp is designed on a smaller scale to ensure attendees one-on-one attention from some of the best minds in the industry. It is an educational platform based on total immersion -- four action-packed days of seminars covering online marketing strategies, web analytics, site optimization, ecommerce, social media and web advertising trends. Attendees, limited to 70 on days 2-4, can avoid the clutter of thousands at large seminars and benefit from direct access to the world’s most influential minds of Web Analytics 2.0. There will be no ‘exhibit hall’ or vendors.
OM Boot Camp’s location, Burlington, Vermont; #7 on Inc. Magazine’s list of ‘Best Small Cities to do Business in,’ is Epik’s corporate hub and an incubator for emerging businesses and technology. Designed to help businesses stay competitive by optimizing their online presence, OM Boot Camp will utilize Champlain College’s high-tech, wired facilities and classrooms. OM Boot Camp will kick off with a day-long thought leadership summit, where key speakers will hold discussions regarding the state of the industry, tips and best practices and how it all applies to business in 2008.
Attendees can register for just the first day, or they may also register for the entire four-day camp. After the first day, attendees can choose beginner or advanced tracks, giving them the ability to tailor their curriculum to fit their comfort zone.
The Agenda
Day 1 – Thought-leaders Summit
- Epik CEO Dave Winslow opens OM Boot Camp with a talk on “Growing in a Recession with Measurable Marketing;” As the head of Epik, Winslow drives the vision of this strategic analytics consultancy while serving global clients from Fortune 500 organizations to e-commerce growth companies. Winslow has been a force in web analytics for more than 7 years, when Epik joined forces with Urchin Software, now better known as Google Analytics.
- Industry spokesperson, global analytics guru and Google Analytics Team member, Avinash Kaushik joins the event to share his presentation, “Multiplicity: Being Massively Successful at Web Analytics 2.0;” Avinash is a industry-renowned author, blogger and highly sought after Analytics Evangelist around the world. His popular book, Web Analytics: An Hour a Day is highly praised for bringing web analytics and data-driven decision making to professionals of all skill levels.
- Kristoffer Ewold speaks about “Optimizing Your Online Marketing Media.” An internationally recognized online consultant and founding partner of The Milk, Kristoffer leads the Research and Analytics group that delivers data-driven web solutions to clients ranging from Ikea and SAAB to Sony Ericsson.
- Dan Schutzsmith will teach attendees how to become a “Social Superstar - Rocking with Twitter, Facebook, and more....“ Schutzsmith is the Editor and Publisher of Graphic Define Magazine, an e-zine which focuses on the business of running a graphic, web or interactive studio.
Day 2 – Web Analytics Strategies and Tactical Training on Google Analytics
- Google Analytics has changed the face of the industry by providing an in-depth, easy to use and FREE web analytics solution. Leading experts will teach attendees how to interpret and analyze analytics data and use it to drive sales and growth on a website.
Day 3 – Online Advertising on Google Adwords
- The digital advertising market is growing at an exponential rate – exceeding $19 billion in 2007. With new best practices and advertising technologies emerging every day, it can be difficult to optimize an online marketing budget and maximize website return on investment. This day will be dedicated to how to best utilize marketing dollars in the online space.
Day 4 – Testing Strategies & Tactical Training on Google Website Optimizer
- Multivariate and A/B testing are online marketing strategies growing in popularity with the advent of products such as the Google Website Optimizer. Google’s Website Optimizer makes it easy to show multiple variations of a website to different users, aggregate the data and report on the results. This testing takes the guesswork out of website design and provides a retailer invaluable insight about customers.
At the end of each day, there will be an “Ask the Experts Session” where attendees can gather and discuss the day’s events with instructors. No one will leave with an unanswered question.
“We are excited to provide such a high level of training in an intimate environment,” says Dave Winslow, CEO of Epik. “There is no doubt that attendees will leave OM Boot Camp with a firm understanding of what is happening in the industry right now, and that in turn will help drive better business practices. With the state of our economy, every business with an online presence needs to be operating at peak performance.”
About Champlain College
Champlain College’s Workforce Development Center was established in January 2006 to bring leadership to initiatives and collaboration with economic development partners to create an attractive environment for creative entrepreneurs to stay in Vermont and grow their businesses. For more information about the Workforce Development Center at Champlain College, visit www.champlain.edu/workforce. Champlain College is accepting applications for a $1,000 State of Vermont rebate for select Vermont businesses to attend this training event.
About Epik
Epik is a global analytics and optimization consultancy focusing on increasing website conversions, improving marketing ROI and driving intelligent business decisions. Epik’s solutions include website analysis, A/B and multivariate testing, user experience optimization and online business strategy. As a Google Analytics Authorized Consultancy, Epik provides onsite and remote consulting, support and training solutions to optimize the configuration, use and results of Google Analytics and Urchin Software. Epik maintains a strong alliance with Google, which includes being a Google Analytics and Website Optimizer Authorized Consultant, Google AdWords Professional Company and Google Enterprise Professional. Epik was founded in 2004, is based in Burlington, VT, and was recently awarded the Lake Champlain Regional Chamber of Commerce VT “Entreprenurial Spirit Award.”
For more information and registration, visit http://www.OMBootcamp.com
For more information on Epik, visit http://www.Epikone.com
Google and Google Analytics are trademarks of Google, Inc.
Instinct Public Relations
Ann Pechaver, 802-578-7512
apechaver@yahoo.com
