New All-Bran(R) Products from Kellogg Company Offer a Great-tasting, High- fiber Reason to Visit the Diet and Nutrition Aisle BATTLE CREEK, Mich., June 19
BATTLE CREEK, Mich., June 19 /PRNewswire-FirstCall/ -- Do you want to feel
more light and comfortable, but just can't seem to get there? It's incredible
how irregularities "down there" can affect everything you do. Your outlook can
change; it's all you can think about. We've all been there, and a lot of times
all you need is some fiber.
However, according to data from the National Health and Nutrition
Examination Survey, only one-in-10 Americans get the recommended 25-30 grams
of fiber each day(1). Some reasons for not eating enough high-fiber foods
range from their usual gritty, unpleasant taste to a lack of convenient ways
to enjoy them.
Now, convenient fiber solutions and great taste have come together.
All-Bran(TM) Fiber Drink Mix and All-Bran(R) Fiber Bars each feature a robust
10 grams of fiber per serving. By enjoying one serving of either of these new
products, you can get 40% of your daily value for fiber -- and that much
closer to regularity, which means that you'll get back to feeling better
overall. The products can be found in the diet and nutrition aisle near the
pharmacy in grocery stores nationwide.
"While new All-Bran Fiber Bars and Drink Mixes certainly taste great,
we're excited because they offer a substantial amount of fiber per serving --
fiber that many consumers aren't getting enough of," says Dr. Jennifer
Garrett, director of nutrition marketing with the Kellogg Company.
-- All-Bran(TM) Fiber Drink Mix provides 10 grams of fiber per serving and
is available in Pink Lemonade and Iced Tea flavors. When one 20-calorie packet
is added to a 16.9-ounce or 20-ounce bottle or glass of water, it becomes a
delicious, high-fiber beverage that's a refreshing alternative to other
higher-calorie, gritty fiber drinks on the market without sacrificing taste.
-- All-Bran(R) Fiber Bars are available in Apple Cinnamon Streusel and
Strawberry Drizzle flavors. These bars offer 10 grams of fiber and are made
from wheat bran and whole grain rolled oats. In fact, each All-Bran(R) Fiber
Bar provides three times more dietary fiber than the leading fiber
supplement(2). And at 120 to 130 calories, they are a great on-the-go snack or
midday pick me up.
"Everyone should be looking for more ways to up their fiber intake,"
recommends Dr. John Johanson, practicing gastroenterologist at the Beloit
Clinic, in Beloit, WI. "And because these products are so convenient to fit
into your daily routine they are ideal for those who are experiencing
irregularity due to prescription medications or pregnancy, too."
The All-Bran(R) product line now includes six cereals (including delicious
Strawberry Medley and Yogurt Bites flavors), two flavors of fiber-rich
crackers, the new Fiber Bars in Apple Cinnamon Streusel and Strawberry Drizzle
flavors, and fiber Drink Mix in Pink Lemonade and Iced Tea flavors. These
products offer a variety of ways to enjoy getting the right amount of fiber.
10-Days to a Better You
One way to feel the benefits of improved regularity through increased
fiber intake is to engage in the All-Bran 10-Day Challenge(TM). Enjoy one
serving of any All-Bran(R) product, including new Fiber Bars and Drink Mix,
each day for 10 days, and you'll certainly begin to feel the difference.
For more information on All-Bran(R) products and the All-Bran 10-Day
Challenge(TM), search for "All-Bran" at Yahoo!
About Kellogg Company
With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the
world's leading producer of cereal and a leading producer of convenience
foods, including cookies, crackers, toaster pastries, cereal bars, frozen
waffles, and meat alternatives. The company's brands include Kellogg's,
Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray,
Austin, Morningstar Farms, Gardenburger, Famous Amos, Carr's, Plantation,
Ready Crust, Bear Naked and Kashi. Kellogg products are manufactured in 18
countries and marketed in more than 180 countries around the world. For more
information, visit Kellogg's web site at www.kelloggcompany.com .
(1) Moshfegh, A. et al 2005. What We Eat in America, NHANES 2001-2002:
Usual Nutrient Intake from Food Compared to Dietary Reference Intakes. U.S.
Department of Agriculture, Agricultural Research Service. (2) Contains 28%
more of the Daily Value for fiber than the leading
®branded supplement. Fiber content of All-Bran Fiber Bars is 10 grams per
serving (40% DV); leading fiber supplement (powder and capsules) is 3 grams
per serving.
SOURCE Kellogg Company
