Newly published paper describes enhanced methodology to calculate broadband “Take Rate” at census block resolution strengthening data driven marketing programs and applications to the American Recovery and Reinvestment Act (ARRA) BIP and BTOP stimulus funding programs.
Cooperstown, NY (PRWEB) November 23, 2009 -- Brian Webster Consulting (WirelessMapping.Com) has published a revised methodology for calculating broadband “take rate” in the United States. Using the enhanced approach described in the newly released whitepaper, entitled “Current Broadband “Take Rate” in the U.S.,” The estimate of the national broadband adoption rate where broadband services are available stands at 72.9%. When compared to currently accepted industry estimates, this new approach results in a 10% increase in broadband take rate. The report has a breakdown for each state.
Based on these higher take rates, it is possible to reevaluate broadband deployments or expansions to areas that previously may not have been considered financially sustainable based on low household density per square mile. More accurate data and the ability to identify exactly where un-served homes are located leads to better informed deployment strategies and more effective use of funding to address un-served households.
“Combining the enhanced broadband take rate with other economic data and tr as input to return-on-investment models and analysis,” noted Haig Sarkissian, Principal Consultant at Wireless 20/20, LLC, “builds additional confidence for investors on the merit of the broadband deployment business case.”
In August of 2009, Brian Webster Consulting teamed with data provider Gadberry Group to design and prototype an approach that provides near address level provision for broadband consumption and take rates.
“Earlier this year we provided several first round applicants with block level demographics, including consumer broadband usage.” said Gadberry Group principal Larry Martin. “Combining these data with innovative analysis techniques has led to this new perspective on broadband take rate.”
“By leveraging our years of mapping experience we help our clients strengthen their business case and go-to-market plans allowing them to present their cases more clearly with images as well as with hard data.” Brian Webster, Principal Consultant added. "With the new insight provided by the census block take rate, business case analysis is further enhanced thereby reducing the risk in the broadband investment and deployment.”
The complete white paper is available on the WirelessMapping web site at the URL http://www.wirelessmapping.com/Take%20Rate%20Brief.pdf.
WirelessMapping.Com has been providing wireless and geospatial mapping services for seven years, both with and without accompanying demographic reports that show the number of households covered or passed. Most recently WirelessMapping has been involved in census block level mapping and demographic support services to clients developing applications to the American Recovery and Reinvestment Act (ARRA) stimulus funding through the NTIA BTOP and RUS BIP. Past and current clients include Lockheed Martin, EarthLink, Covad, Federal Engineering, Sprint PCS, ExteNet Systems, Southern California Gas and Electric, Strix, Thunder Bay Telephone Company and BroadbandCensus.com.
ABOUT THE COMPANY
Brian Webster Consulting (and Wirelessmapping.com) were started to fill a need for affordable wireless engineering services for those who cannot justify the cost of hiring full time RF Engineering staff. With over 18-years industry experience, projects are approached with a creative eye and cost-conscious methodology. Services can be provided in just about every discipline, from cellular and PCS to public safety, wireless Internet, WIMAX, municipal wireless, distributed antenna systems (DAS), fiber, BPL and other broadband system technologies. The integration of Geographic Information Systems (GIS) helps present complex information in clear, color diagrams that the end user can use to make actionable business decisions. Our innovative GIS integration capabilities allow unique analysis and presentation of demographic data and market trend data for your service offering areas.
http://www.wirelessmapping.com
ABOUT THE GABERRY GROUP
The Gadberry Group provides location-based services and information data products, for clients, who demand the most current, accurate, and precise household and population data for their site location analysis. MicroBuild™, Gadberry’s patent-pending product, is unique because only MicroBuild™ uses consumer data at the rooftop level to deliver quarterly household and population counts beginning at the census block level. http://www.gadberry.net/
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