ATLANTA - (Business Wire) Engauge Digital, the Interactive Center of Excellence within the Engauge enterprise that leverages knowledge in human behavior to produce digital design and marketing strategy, announces the launch of ExploreGeorgia.org, a new tourism-focused website for the state of Georgia.
Driving tourism and stimulating the economy of Georgia is a primary initiative for the Georgia Department of Economic Development (GDEcD). To support these efforts in a time when an increasing amount of travel planning is being done online, the GDEcD collaborated with Engauge Digital to develop a website that effectively meets the needs of Georgia travelers.
“Travelers, both inside and outside of Georgia, have been searching for a better way to plan travel and experience the state,” said Fred Huff, Director of Marketing for the GDEcD. “ExploreGeorgia.org provides the tools travelers need to discover all Georgia has to offer, and to plan exciting trips to both familiar and newly discovered destinations.”
Engauge Digital began by conducting primary research, as well as reviewing data from previous studies, in order to characterize the target audience and reveal information that would help devise features and functionality for the new website. For example, it was discovered that empty nesters represented a large portion of their target audience; as a result, special attention was paid to this group. It was also confirmed that both young people and families are a primary audience. The result of this research is a website designed with an array of features that appeal to many audiences, rather than a single group.
In the end, collaboration of in-state, out-of-state, and international visitors as well as Georgia’s tourism partners helped shape the vision of the new website. Key elements of ExploreGeorgia.org include:
- Travel planner: An interactive way to find activities, save favorites and plan a trip.
- Faceted Search: A function that narrows results for any search based on selected filtering criteria.
- Experiences: Getaway themes designed to spark travel ideas, such as At the Beach, Romantic Getaway, and Back to Nature.
- Dream Pass Integration: The popular rewards card for Georgia attractions is now integrated with the tourism website.
“We are dedicated creating a superior online presence for travel and tourism in the state of Georgia,” said Raj Choudhury, VP of Digital Services at Engauge Digital. “Having the opportunity to create a tourism site from the bottom up provided the opportunity to create something truly unique in this industry.”
About Engauge
Engauge, a marketing solutions agency founded by Halyard Capital in partnership with Stan Rapp, was formed to unite the power of digital interactive, direct marketing and brand communication. At Engauge, brilliant minds from diverse disciplines come together in a uniquely structured environment to encourage true collaboration and breakthrough results. Each entrepreneurial center of excellence at Engauge retains its core specialization and can access expertise throughout the enterprise when a holistic solution is required. Engauge’s proprietary creative thinking process develops transformational ideas that change minds, revitalize brands, and improve bottom lines. Engauge’s clients include Best Buy for Business, The Coca-Cola Company, The Home Depot, International Delight, Land O’Lakes, Logitech, MasterFoods USA, Perkins Restaurants, Pert Plus, Ruth’s Chris Steakhouse, Sony, the State of Georgia, Sure, TiVo, Turner Broadcasting, UPS, and WellPoint. Its staff of 300 associates is located in Atlanta, Austin, Columbus, Orlando, and Pittsburgh. www.engauge.com. Contact Engauge Digital at 404-601-4321.
Engauge Digital
Stephanie Critchfield
Director of Marketing
404-601-4348
scritchfield@engauge.com
