BEVERLY HILLS, CA -- 03/19/08 --
Empire Film Group, Inc. (PINKSHEETS: EFGU) ("Empire Film") (
http://www.empirefilmgroup.com) has entered into an
agreement with Tradewell Media of New York for the placement of more than
$2 million of media advertising in support of the July 18 theatrical
release of "Hounddog," starring Dakota Fanning, David Morse and Robin
Wright-Penn. Media services to be provided by Tradewell include national
and spot market cable television, long lead magazines and key market
billboards. The agreement was negotiated between William S. Steinberg,
President of Tradewell, with Eric Parkinson, CEO of Empire Home
Entertainment, the distribution division of Empire Film Group, Inc.
"We are very pleased to have the Tradewell team handling these key elements
of our advertising campaign for 'Hounddog,'" said Parkinson. "Over the
years, they have demonstrated unique skills in maximizing media dollars and
delivering effective, targeted consumer reach. The value of impressions to
cost is more than three-to-one, delivering the same level of visibility
that would cost nearly $6 million through traditional sources."
"Hounddog" will also be supported with an aggressive internet campaign, as
well as traditional newspaper ads, key market radio and publicity
appearances on major national television talk shows. Empire plans to
release "Hounddog" to approximately 500 theatres on July 18, 2008.
"The advertising and marketing campaign for 'Hounddog' is representative of
our philosophy at Empire, to deliver superior quality results at a fraction
of the traditional cost structures that diminish profits for the major
studios and major independents," said Dean Hamilton-Bornstein, CEO of
Empire Film Group. "From production to distribution, Empire is committed
to maximizing profits without compromising quality, a philosophy shared
with Tradewell."
Williams S. Steinberg is President of Tradewell Media and Tradewell World
Marketing, and has been placing major media buys for consumer products for
over 34 years. Past clients and consumer campaigns include Microsoft,
Pillsbury, Konica, Coca-Cola, Ericsson, Colgate, Nestle's and more than 200
other consumer product manufacturers, motion picture marketers and
advertising agencies.
About Empire Film Group, Inc.
Empire Film Group, Inc. ("EFG") is a new independent film finance,
production, and distribution company led by a management team with over 25
years of experience in development, production, distribution, finance and
marketing of feature films and television programming. Through its
acquisition of Truman Press, Inc., d/b/a "Hannover House," Empire is now a
fully integrated, independent studio with internally controlled
distribution capabilities to reach theatres, video retailers and television
outlets.
Learn more about Empire Film Group by visiting www.empirefilmgroup.com.
For more information contact:
Eric Parkinson
CEO
Empire Home Entertainment
818-481-5277
email: Email Contact
