BEVERLY HILLS, CA -- 06/13/08 --
Empire Film Group, Inc. (PINKSHEETS: EFGU) ("Empire Film") (
http://www.empirefilmgroup.com) has entered into an
agreement with Tradewell Media of New York for the placement of more than
$5 million of media advertising as a key component of Empire's support
campaign for upcoming theatrical, DVD and book releases this fall.
Tradewell will act as the advertising agency of record for all of Empire's
television, billboard, magazine and radio advertising needs, with newspaper
and internet placement agencies still being reviewed by Empire. Media
services to be provided by Tradewell include national and spot market cable
television, long lead magazines, national radio spots and key market
billboards. The agreement was negotiated between William S. Steinberg,
President of Tradewell Media and World Trade Corporation, with Eric
Parkinson, CEO of Empire Home Entertainment, the distribution division of
Empire Film Group, Inc.
"We are very pleased to have the Tradewell team handling these key elements
of our advertising campaigns for Empire products," said Parkinson. "Over
the years, they have demonstrated unique skills in maximizing media dollars
and delivering effective, targeted consumer reach. The value of
impressions to cost is more than three-to-one, delivering the same level of
visibility that could cost as much as $15 million if purchased through
traditional sources or direct placements."
One of the first releases to benefit from the Empire - Tradewell venture is
"Hounddog," opening at theaters on September 5, 2008. "Hounddog" stars
Dakota Fanning, Robin Wright-Penn and David Morse, and is slated for
release in the top forty U.S. markets. Empire has three additional
theatrical titles for release in the third and fourth quarters of 2008
which will benefit from the Tradewell venture, as well as four new book
releases and fifteen new DVD titles.
"We are very pleased with the ratio of results to cost available by placing
our ad campaigns with Tradewell," said Dean Hamilton-Bornstein, CEO of
Empire Film Group. "We strive to achieve maximum results in all our
endeavors, and feel that the leveraging available under this structure
delivers the best value for our advertising dollars."
The advertising pact calls for the placement of more than $5 million worth
of advertising via Tradewell, which is an expansion of a prior agreement
covering approximately $2 million worth of media specifically in support of
the "Hounddog" release.
Williams S. Steinberg is President of Tradewell Media and Tradewell World
Trade Corporation, and has been placing major media buys for consumer
products for over 34 years. Past clients and consumer campaigns include
Microsoft, Pillsbury, Konica, Coca Cola, Ericsson, Colgate, Nestle and more
than 200 other consumer product manufacturers, motion picture marketers and
advertising agencies.
About Empire Film Group, Inc.
Empire Film Group, Inc. ("EFG") is a new independent film finance,
production, and distribution company led by a management team with over 25
years of experience in development, production, distribution, finance and
marketing of feature films and television programming. Through its
acquisition of Truman Press, Inc., d/b/a "Hannover House," Empire is now a
fully integrated, independent studio with internally controlled
distribution capabilities to reach theaters, video retailers and television
outlets.
Learn more about Empire Film Group by visiting www.empirefilmgroup.com.
For more information contact:
Eric Parkinson
CEO
Empire Home Entertainment
818-481-5277
email: HannoverHouse@aol.com
