NEW YORK, NY -- 04/09/08 --
eMarketer has revised its Internet ad spend
projections, estimating that advertisers will spend $25.9 billion online
this year. That estimate is slightly lower than the one eMarketer put out
in October 2007, which said that advertisers would spend $27.5 billion
online in 2008. But it's important to note that the lowered estimate still
represents an increase of 23% over 2007 spending.
While a foundering economy will certainly affect online ad spending,
accounting for the revised estimate, "the Internet will support continued
ad spending growth even as other media may falter," says David Hallerman,
eMarketer senior analyst, and author of the new report, "US Advertising
Spending: Resilience in a Dicey Economy."
After a plus-20% increase in 2008, spending growth in 2009 will drop to
about 16%. By 2012, an anticipated boom in online video advertising,
combined with continued strength in more-established Internet ad categories
such as paid search and classifieds, and a recovered economy, will mean
spending growth greater than 20% for the first time since 2008.
eMarketer benchmarks its US online ad spending projections against the
Interactive Advertising Bureau/PricewaterhouseCoopers data.
To speak to David Hallerman, senior analyst, about his analysis of the
online market, reach out to eMarketer media contacts listed below.
About eMarketer
eMarketer is "The First Place to Look" for research and analysis on digital
marketing and media. eMarketer analyzes research from over 3,000 sources,
and brings it together in analyst reports, daily articles and the most
comprehensive database of online marketing statistics in the world.
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Media Contacts:
Kris Oser
Director of strategic communications
eMarketer
Tel. 212-763-6033
OR
Samson Adepoju
Communications coordinator
eMarketer
Tel. 212-763-6044
