Eilersen transforms the 'bag box' of the 70s to express a new body language and provide ultimate comfort NEW YORK, May 16
NEW YORK, May 16 /PRNewswire/ -- ICFF, Jacob K. Javits Convention Center
-- Eilersen(R), the undisputed leader of high-end sofa design and
manufacturing in Scandinavia, today announces its newest design icon, Krypton,
at the International Contemporary Furniture Fair in New York.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080516/LAF027)
Krypton is a modern interpretation of "the bag box" of the 70s - with the
rigid wooden frame and bag of fiber balls having been replaced by Eilersen's
legendary comfort, stylish lines and modern body language. The original
simplicity is still intact, but the bag box has now been transformed into a
modular, elegant sofa with exceptional comfort and softness.
"The idea was to create a classic and simple - but still substantial -
luxury sofa," says designer Jens Juul Eilersen. "Comfort and a balance between
hard and soft lines was my ultimate goal. I also strived to reach a very
unique 'elevator' effect and 'functional comfort' where you are seated softly
without tilting," Jens Juul Eilersen continues.
In order to create the impression of sitting "in" the sofa rather than on
it, Krypton's seat has been integrated into the body with significantly more
foam than that what is normally the case. This provides both extraordinary
stability and the sensation of sitting low, while at the same time making it
easy to get up and out of again - creating the effect of lift. The thick core
of foam at the top of the seat is upholstered with down to provide the
distinctive, legendary, soft Eilersen look, and the broad cushions for both
the back and arms are filled with 100% feathers. The thin exterior shell
creates a perfect illusion of the wooden box of the bag chair and puts the
finishing touch to the interplay between hard and soft lines.
The Krypton comes in a modular system comprised of pieces with corners,
end caps, with and without armrests and a chaise. Extra down cushions (60 x 60
cm) are also available.
Eilersen will be showcasing the Krypton sofa May 17-20, 2008 at booth
# 802 at the International Contemporary Furniture Fair at the Jacob K. Javits
Convention Center in New York.
About Eilersen
N. Eilersen A/S was founded in 1895 and has given both name and life to
many classics. The founder, Nils Eilersen, was the first person in Denmark to
use steam to form wood, and this type of innovation and tradition continue to
be the mainstays of the company today. A fourth-generation, family-run
business, N. Eilersen A/S has been producing distinctive furniture since the
1950s and is a global brand recognized for renowned quality, iconic designs,
comfort and unparalleled durability. As the leader of high-end Danish sofa
design in Scandinavia, Eilersen currently ships products to more than 30
countries worldwide. For more information, please visit
http://www.enjoyaneilersen.com.
About the designer
Jens Juul Eilersen has been the driving force behind Eilersen's signature
design since the middle of the 1960s. A greatly talented designer, all of Jens
Juul Eilersen's sofas are created according to classic measures and
proportions, such as the "golden cut and square" where the geometrical factors
ensure balance and harmony in both function and expression. Jens Juul Eilersen
has always had a sense for innovative and creative design based on a modern
expression, and he is the designer behind numerous Eilersen classics.
PRESS ENQUIRIES, PLEASE CONTACT
Crux Communications Inc. for Eilersen
Charlotte Rubin, e-mail: charlotte.rubin@cruxcomms.com, phone
+1.858.775.7621
SOURCE Eilersen
