TAMPA, FL -- 11/19/08 --
eFUEL EFN, Corp. (PINKSHEETS: EFUL), owner and
developer of
revenue-generating, Internet-based assets, announced today that researchers
at the Company's I-nexworldwide subsidiary have been developing
proprietary, virtual dating software for the Company's
outRAGEousEncounters.com and PositiveLove.com online dating Websites. This
virtual dating platform will be introduced in early 2009 to the over 8.5
million members of eFUEL's online dating Websites -- a number increased
recently via strategic acquisitions made by the Company. Virtual online
dating is being pegged by industry analysts as the next big trend in the
development cycle of the now over $600 million online dating industry.
The online dating business model has evolved considerably since its
inaugural years in the mid-1990s -- around the same time the Internet first
experienced widespread consumer participation. The first model to emerge
and experience success within the online dating industry was the "long bar"
model, a profile browsing model which is best exemplified by companies such
as Match, True and Yahoo! Personals. Next up was the "long test" model, the
bread and butter of companies such as eHarmony and PerfectMatch. This is
where participants undergo some form of compatibility test conducted by the
dating company to determine their potential matches. These primary online
dating business models, while enormously successful, are unintentionally
conducive to social isolation and other odd behaviors. Ultimately it comes
down to good judgment and a member's intuition to ensure a fun, safe
interaction with their chosen date or "match."
More recently, however, new trends have emerged within the online dating
segment that further assure consumers participating that their eventual
interaction will be a safe and positive experience. One of these is known
as the "community" approach. This approach was born on social networking
sites such as Facebook, Friendster and MySpace, as an answer to the
widespread misuse and abuse of these communication portals by predators and
other miscreants. The "community" approach to online dating involves a
single person's friends and even family getting involved in the process,
searching profiles, checking potential dates out, and even matching their
single friend up with compatible people they uncover among the throngs of
potential mates. The community approach has inevitably provided online
dating customers with enhanced safety, and is now being incorporated to
some degree by most of the major online dating companies.
Another safety-enhancing trend emerging more recently is the one that eFUEL
and its dating Websites are tactfully building and integrating into their
platforms. Virtual Dating, as it is being called, affords online singles a
chance to interact with one another on a virtual level, prior to meeting in
person. With video chat technologies now experiencing widespread use, eFUEL
is developing software that will enable online daters to take full
advantage of the virtual encounter concept. To further ensure its members a
safe dating experience, eFUEL's sites will also be offering a free
background check to its members. This will enable members to verify that
their potential dating partner is who they say they are.
eFUEL predicts that by incorporating these new proprietary technologies and
programs into its online dating package, the Company should generate
approximately a 4% to 10% member retention rate. At the $9.99 per month
member fee planned by eFUEL, the Company expects to realize over $40
Million dollars annually from these new offerings based on its 8.5 million
members as of November 2008.
Imagine meeting your prospective date for a coffee in a romantic virtual
café on the Champs-Elysees in Paris. Not only exchanging emails, or
speaking briefly on the phone, but seeing and hearing your date online as
you interact with each other in any number of virtual settings. Most will
agree this is a sound step to take, prior to meeting your blind date in
person.
eFUEL plans to roll out its new proprietary virtual dating software in
early 2009. More information on these technologies will be made available
prior to launch.
About eFUEL EFN Corp.:
eFUEL EFN, Corp. ("eFUEL") is a publicly traded company listed on the Pink
Sheets under the symbol EFUL. eFUEL is an Internet services company
offering a wide variety of products including background screening and
verification sites, including www.Valimate.com, and www.VeritasID.com which
includes the product VerifiAmerica.com, On-line dating sites
www.outRAGEousEncounters.com and www.PositiveLove.com, announced today the
launch of their New service called Easy ID the fastest, easiest ID
verification available on the Internet. This product will be offered Free
to all new members who purchase any eFUELstore.com service. Simply enter a
person's full name and birthday and the background information will be
provided. This service is also available at the company's main site
eFUELstore.com or Valimate.com.
Safe Harbor Statement:
Certain Statements in this press release constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform
Act of 1995. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause the actual results,
performance or achievements of the company to be materially different from
any future results, performances or achievements express or implied by such
forward-looking statements. The forward-looking statements are subject to
risks and uncertainties including, without limitation, changes in levels of
competition, possible loss of customers, and the company's ability to
attract and retain key personnel.
For eFUEL EFN, Corp., Tampa:
Email Contact
Investor Relations:
Equiti-trend Advisors LLC
(800) 953-3350 toll-free
(858) 436-3350 local
