EDL Consulting to Showcase Cloud-Based eCommerce Framework at Dreamforce

CHICAGO and SAN FRANCISCO, Nov. 9 /PRNewswire/ -- EDL Consulting, a leading technology services firm specializing in the intelligent integration of eCommerce, CRM and business intelligence solutions, today announced its CloudCraze framework was named a finalist in the Force.com Forty Innovation Showcase and will be highlighted at Dreamforce 2009, salesforce.com's annual user and developer conference to be held in San Francisco November 17-20.

The CloudCraze framework, which includes best practices, processes and sophisticated functionality provides users with the technology resources to build eCommerce into their websites. EDL is participating in Dreamforce as a gold sponsor and will showcase CloudCraze to more than 10,000 expected attendees. EDL will also co-present a CloudCraze case study with LI-COR, a leading biosciences firm that chose EDL to help move its eCommerce to the cloud.

A 2009 survey by AppLabs revealed that 30 percent of global 2000 companies now use cloud infrastructure to host their applications, and another 20 percent plan some form of adoption by next year. Companies are now turning to the cloud for transactional services such as eCommerce to complement their existing cloud computing investments in CRM or human capital management.

CloudCraze allows companies to quickly develop and launch eCommerce sites that are easy to configure, maintain, and integrate with Salesforce CRM. The Force.com platform allows for seamless integration, enabling CloudCraze to offer speed and scalability for companies selling a wide range of products, including games, food, wireless devices and manufactured goods.

"With CloudCraze and the Force.com platform, enterprises can go from a branded site to an eCommerce site in just eight weeks -- a fraction of the time and cost of traditional development," said Bill Loumpouridis, president and CEO, EDL Consulting. "By delivering eCommerce in the cloud, CloudCraze is easy to learn and simple for brand marketers to manage real-time site updates. That simplicity is helping to create a new category of cloud computing applications."

Built on Force.com, salesforce.com's platform for custom application development, CloudCraze is one of the first eCommerce frameworks to be delivered natively on the platform and is immediately available to download and test drive on AppExchange.

"Customers look to Dreamforce and its sponsors such as EDL to learn about how they may continue to move to the cloud for business applications," said Kendall Collins, chief marketing officer, salesforce.com. "With CloudCraze, EDL is showing how fast customers may implement eCommerce in the cloud on Force.com."

About CloudCraze by EDL Consulting
Developed by EDL Consulting, CloudCraze significantly reduces the time and expense of eCommerce application development by taking it from an on-premise model to a Cloud computing model. CloudCraze addresses the challenge of how to capture, formalize, and extend the EDL eCommerce expertise and leverage it on the Force.com platform. EDL specializes in the integration of CRM, eCommerce and business intelligence solutions to improve business performance. For more information, visit www.cloud-craze.com and www.edlconsulting.com.

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 120,000 custom applications used by salesforce.com's 63,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

    Contact:
    Lisa Harris
    Lisa.harris@EDLconsulting.com