Editorial Feature: JUCM, The Journal of Urgent Care Medicine Applies for BPA Worldwide Business Publication Membership

BPA Worldwide will track circulation for JUCM based on business/distribution, demographics and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.

"The growth in reader interest and circulation of JUCM has made it an ideal time to apply for membership with BPA Worldwide," said Publisher Peter Murphy. "Our continued commitment to our readers and advertisers will be enhanced by our future membership in BPA."

"We are pleased that JUCM has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving the urgent care market."

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