Editorial Feature: BevNET.com Newsletter applies for BPA Worldwide email membership

The BPA email audit will track BevNET.com Newsletter's traffic and demographics. BevNET.com Newsletter will have 12 months to complete its initial audit.

"The strong growth of BevNET.com Newsletter has made it a perfect time to apply for membership with BPA Worldwide," said Publisher John McKenna. "Our firm commitment to being able to provide the most accurate information available regarding the traffic and audience of the BevNET.com Newsletter will be enhanced by our future membership in BPA. We have selected BPA, a leading auditing and reporting source, to provide us with accurate, objective statistical data."

"We are pleased that BevNET.com Newsletter has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

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The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.