HOUSTON, TX -- 04/03/08 --
Ed Schipul, president and CEO of Schipul - The
Web Marketing Company (
www.schipul.com), will present "Social Media
Optimization: Putting the Relations Back in PR," at the upcoming Southwest
District Conference of the Public Relations Society of America. Schipul's
presentation will educate PR pros from throughout the Southwest United
States on the Internet's role in this "new media world."
"Interactive channels on the Internet, such as blogs, wikis, podcasts and
online videos make up the Social Media that connect groups of people who
share similar tastes, interests, affiliations and agendas," said Schipul.
"Public Relations counselors must learn how to navigate and capitalize on
this parallel universe of business and social environments."
Social Media channels, which enable and encourage users of a Web site to
participate in information exchange, are playing an increasing role in
shaping business identities, furthering political campaigns and more.
During Schipul's presentation, participants will learn what Schipul
describes as "The Four Pillars of Social Media Success." They will also
examine how to launch a Social Media Optimization initiative for the first
time, including steps on how to assess opportunities, identify Social Media
leaders within the organization and ethically promote the effort.
Schipul will lead the 60-minute breakout session on the last day of the
conference titled, "PR in the New Media World," on April 11, 2008 at noon.
Schipul - The Web Marketing Company serves associations around the world
with the Tendenci association management software (www.tendenci.com). Using
Tendenci can make an association's Web site an integral part of its
operations by automating many time-consuming functions such as event
registration, membership data management, business directories and job
listings.
The 2008 PRSA Southwest District Conference will be held April 9-11, at the
Peabody Hotel in Little Rock, Ark. Registration information is available at
www.nxtpr.org.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci
association management application, which was used by over 170,000 people
worldwide over the past year and has more than a half million users
overall. Schipul is based in Houston, and provides marketing services on
the Internet to nearly 400 organizations from a variety of service
industries in local, national and international markets. Schipul's clients
include the Houston Zoo, Reliant Park and the New York Chapter of the
National Academy of Television Arts and Sciences, among many others.
Additional information about Schipul is available at www.schipul.com and
www.tendenci.com.
Contact:
Dan Keeney, APR
DPK Public Relations
832-467-2904
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