Well-Remembered Brand Is Back, Offering Delicious and Innovative Products CHICAGO, August 4
CHICAGO, August 4 /PRNewswire/ -- When was the last time you grabbed a
quick bite between meals or stepped out for a snack? If it was only a matter
of minutes, this mimics the snacking habits of most Americans. According to
the International Deli-Dairy-Bakery Association, on any given day 90 percent
of Americans will enjoy a snack, compared to the only 75 percent who eat
breakfast and 88 percent who eat lunch. To help satisfy these snacking needs,
EAGLE(TM) Snacks, the classic, all-American brand that first brought hungry
airline fliers honey-roasted peanuts, is returning to the snacking scene this
summer with the nationwide debut of its two new snack line products popping
and bursting with flavor, Poppers! and BURSTS!(TM).
"EAGLE(TM) Snacks is back with products and flavors that reflect the
palate of today's snacking constituency," said Reserve Brands Inc. President
and CEO Scott Lazar. "Discerning snackers need variety and a break from the
same-old, same-old traditional snack food fare. EAGLE(TM) is responding with
innovative and delicious flavors and textures that provide a truly unique
snacking experience to wake up tired taste buds."
EAGLE(TM) Snacks successfully delivered for consumers before -- with
nearly $500 million in annual sales, it was the second largest snack brand
during its tenure under Anheuser-Busch ownership. Now under Reserve Brands
Inc., it aims to break boundaries and please American snackers once again.
Today's EAGLE(TM) Snacks believes all citizens should achieve life, liberty
and the pursuit of snacking satisfaction. It therefore pledges its allegiance
to delivering creative, great-tasting products to its snacking constituency.
Product Party Platforms
EAGLE(TM) Snacks give time-crunched snack-loving citizens a real reason to
make time for a real CRUNCH break. Anytime, anywhere -- big occasion or small
soiree -- Poppers! and BURSTS!(TM) deliver amusement and merriment to
consumers' mouths.
EAGLE(TM) Snacks' Poppers! are crunchy potato spheres with a zest-packed
punch you will crave. Poppers are available in four savory flavors -- Honey
Barbeque, Habanero, Sweet Onion and Salt & Vinegar.
The new EAGLE(TM) BURSTS! (TM) on the other hand, are delectable corn
puffs that will tantalize your taste buds with their smooth flavors and
melt-in-your-mouth texture -- these premium snacks are unlike anything else in
the snack aisle. BURSTS!(TM) come in Cinnamon & Sugar, Caramel Dulce de Leche
and White Cheddar flavors.
Consumers who fondly recall EAGLE Snacks, and eagerly embrace the idea of
a new premium snack, can find Poppers! and BURSTS(TM) in 2.5 ounce bags at
grocery stores or online at http://enjoyeagle.com, under "FIND EAGLE."
BURSTS!(TM) and Poppers! suggested retail prices are $2.79.
EAGLE(TM) products are being supported with an integrated marketing
program consisting of advertising, public relations, tie-in partnerships and
online opportunities.
About EAGLE(TM)
EAGLE(TM), a well-remembered and trusted brand of the past, is today's new
standard in delicious and innovative snack products. Previously owned by
Anheuser-Busch, EAGLE(TM) has made an encore in the snack food industry since
2005 under Reserve Brands Inc.
Superior quality and unique forms and flavors are just a few of the
reasons why ... Not All Snacks Are Created EAGLE(TM)! Citizens of EAGLE(TM)
Nation can learn more about EAGLE(TM) and its products by visiting
http://enjoyeagle.com.
About Reserve Brands
Founded in 2005 and headquartered in Chicago, Reserve Brands was formed to
identify, fast-adapt, roll up and nationalize innovative snack products under
the re-launched EAGLE(TM) master brand. Reserve Brands Inc.'s seasoned
management team combines experience from Frito-Lay, Kraft Foods, Nabisco,
Keebler, and Pepperidge Farm, and is fostering breakthrough product innovation
with the help of a best in class advisory board. More information is
available at http://www.reservebrandsinc.com.
SOURCE EAGLE
