LOS ANGELES - (Business Wire) A fresh way to learn exciting new games and activities emerges today as the Casual Entertainment Label of Electronic Arts Inc. (NASDAQ:ERTS) announces a series of
For Dummies
® games for the PC and the Nintendo DS
™ inspired by the world famous For Dummies brand. In collaboration with developer Beanbag Studios, under license from Wiley Publishing, Inc., the publisher that has printed more than 200 million copies of
For Dummies books, EA will launch
For Dummies PC games in US, Canada and the UK, and a Nintendo DS game will follow in the fall in North America and select countries across Europe. To get the fun started immediately, the first game in the series,
Poker For Dummies featuring Texas Hold
’Em, is available now for download on EA
’s online gaming destination, Pogo
™, at
www.pogo.com!
Through an easy to navigate interface, the For Dummies titles teach players the skills to master a variety of exciting games and activities, from Poker and Solitaire to brain training and Sudoku. Poker For Dummies features tutorials and game play for Texas Hold’Em, Omaha and Seven-Card Stud, and is sure to entertain and educate poker novices and enthusiasts alike. In the coming months, other For Dummies titles will become available via PC download including Solitaire For Dummies in September, Brain Training For Dummies in October, Sudoku For Dummies in November, and more into 2009. Poker For Dummies and Brain Training For Dummies will also be available for PC at retail stores in October 2008.
In November 2008, casual gamers will be able to learn, practice and play on the go when EA launches Travel Games For Dummies for the Nintendo DS. Travel Games For Dummies will feature tutorials and game play for three popular pastimes: Solitaire, Sudoku and crossword puzzles, all in one game.
“For Dummies offers an entirely fresh take on the world’s most popular games,” said Robert Nashak, vice president of EA Casual Studios. “By teaming up with the most recognized name in the area of self-improvement, we can provide not only fun games, but also everything it takes to learn and master them.”
The For Dummies series of games allows casual gamers to comfortably and easily learn how to play, improve, or find better ways to play their favorite games. Players begin learning the basics, such as rules and vocabulary, through a simple tutorial mode. Then, they participate in practice mode where a coach guides them along offering tips and advice. Finally, when they are ready, players engage in game play on their own, putting their new skills to use!
“We are very pleased to have partnered with EA and Beanbag Studios to help develop a great line of games and bring the trusted For Dummies brand to the PC and Nintendo DS gaming space,” said John Hislop, Associate Director, Brand Licensing of Wiley Publishing, Inc. “For years, people around the world have turned to For Dummies books and products to learn new skills, acquire knowledge efficiently with an accessible and fun format, and to improve their way of life. We hope the For Dummies games will reach new users and provide existing users with an exciting new way to learn.”
Poker For Dummies is rated “T” for Teen by the ESRB and has an MSRP of $19.99 for both the downloadable and the retail version. Additional For Dummies games have not yet been rated by the ESRB and PEGI. For more information, visit http://www.ea.com. For assets, visit http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
For Dummies®
With near universal name recognition, more than 200 million books in print, and more than 1,300 topics, For Dummies is the world’s bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the New York Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, self-help to Spanish language, technology to travel, and more. The Dummies brand has expanded into new products and categories with language audio sets; and an extensive licensed product line, including art sets, craft kits, GPS navigation, fitness and hobby DVDs and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
EA, EA SPORTS, EA SPORTS Freestyle, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. For Dummies and the Dummies Man logo are trademarks or registered trademarks of Wiley Publishing, Inc. Used by license. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.
EA Casual Entertainment
Katie Carrico, 310-754-7190
Senior Publicist
kcarrico@ea.com
Brooke Cahalane, 310-754-7312
PR Manager
bcahalane@ea.com
