Dress Like a Cow, Get a Free Chick-fil-A Meal on Cow Appreciation Day

ATLANTA, June 25 GA-Chic-fil-A-cow-day


ATLANTA, June 25 /PRNewswire/ -- Holy cow!  It's time to break out your
cow suit and leave your wallet out to pasture.  On Friday, July 11, the
Chick-fil-A(R) chain will celebrate its annual Cow Appreciation Day event by
offering a free meal to any customer who isn't "too chicken" to visit any of
the chain's nearly 1,400 participating restaurants fully dressed as a cow.


(Photo: http://www.newscom.com/cgi-bin/prnh/20080625/CLW076 )


(Logo: http://www.newscom.com/cgi-bin/prnh/20020219/CHICKFILALOGO )


Customers fully dressed as a cow will be rewarded with a free Chick-fil-A
Meal, which includes an entree of choice, a side item and a Dr Pepper (or
another beverage of choice).  And for those who are a little timid to wear
spots from head to toe, Chick-fil-A will award a complimentary entree to
customers partially dressed in cow attire, such as a cow-spotted scarf, purse,
hat or other accessory.


The July 11 event marks Chick-fil-A's fourth annual Cow Appreciation Day
celebration.  Last year's event -- and the resulting turnout -- confirmed that
Chick-fil-A has a strong following of customers willing to go to great lengths
to show their appreciation for cows.  Thousands of customers visited
Chick-fil-A restaurants across the country dressed in cow-themed costumes,
ranging from simple cow-spotted t-shirts to full cow suits complete with furry
ears, cow bells and homemade sandwich boards with personalized renditions of
Chick-fil-A's "Eat Mor Chikin(R)" Cow messages.


"Cow Appreciation Day is a great barometer of how passionate our customers
are," said Steve Robinson, Chick-fil-A's senior vice president of marketing.
"If you're willing to dress up like a cow for a free meal, you're obviously a
loyal and even raving Chick-fil-A fan.  While the event is a natural tie with
our cow-themed marketing campaign, Cow Appreciation Day is intended to be a
fun day to reward some of our most loyal customers with free food.  We enjoy
watching the event grow year after year."


It was "udder insanity" at Chick-fil-A restaurants across the country last
year for the Cow Appreciation Day celebration.  The Chick-fil-A restaurant in
Hendersonville, N.C. hosted a herd of 350 cow-spotted customers from summer
camps, daycares and preschools.  Another group of ambitious college students
-- self dubbed "The Herd" -- set out on a "cattle drive" from Knoxville, Tenn.
to Atlanta, Ga. on a mission to visit 30 Chick-fil-A restaurants in one day.


The excitement around Cow Appreciation Day is further proof that the love
for Chick-fil-A's beloved bovines is as strong as ever. For the past 13 years,
the renegade "Eat Mor Chikin" Cows have entertained consumers with their
desperate, self-preserving antics in an effort to convert beef eaters into
chicken fans. The Chick-fil-A Cows and the "Eat Mor Chikin" campaign have
enjoyed such widespread public success that the chain has turned the theme
into a fully integrated marketing program.  In addition to clever roadside
billboards, the "Eat Mor Chikin" Cows are the focal point of Chick-fil-A's in-
store point-of-purchase materials, promotions, radio and TV advertising, and
clothing and merchandise sales.


In 2007, the Chick-fil-A "Eat Mor Chikin" Cows were recognized as one of
America's most popular advertising icons in a public vote sponsored by
Advertising Week and became the newest members of New York's Madison Avenue
Advertising Walk of Fame.  A permanent banner to recognize this achievement
will be unveiled on Madison Avenue in 2008.


The Cows and their witty messages also have contributed to Chick-fil-A's
business, as the chain's sales have more than quintupled since the Cows' first
full year as unofficial icons for the brand, from $502 million in 1995 to more
than $2.64 billion in 2007.



About Chick-fil-A, Inc.


Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-
service chicken restaurant chain (based on sales), with nearly 1,400
restaurants in 37 states and Washington D.C.  In 2007, Chick-fil-A produced
record sales of $2.64 billion -- a 16.09 percent overall increase and an 8.47
percent same-store sales gain that helped extend the chain's streak of
consecutive sales gains to 40 years.  In 2008, BusinessWeek magazine included
the chain in its Top 25 list of Customer Service Champs.


Credited with inventing the boneless breast of chicken sandwich over 45
years ago and first introducing the chicken nugget concept, Chick-fil-A serves
nutritious and freshly prepared food products in mall locations, stand-alone
restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House(R) and
Truett's Grill(R) full-service restaurants, and through licensed outlets in
college campuses, hospitals, airports, businesses and industrial sites.  More
information about Chick-fil-A is available on the chain's websites, located at
www.chick-fil-a.com , www.chick-fil-a.com/pressroom or www.truettcathy.com



SOURCE  Chick-fil-A, Inc.