Dreams, Inc. Signs Web Syndication Deal with the Minneapolis Star-Tribune

“Our most recent deal with the Minneapolis Star-Tribune, adds to our impressive media/newspaper clients such as USA Today, the Baltimore Sun and the Boston Globe. These relationships further solidify our strength in the web syndication arena,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “From sporting organizations to major retailers and now to media outlets, the industry is beginning to see the value of our proprietary e-commerce technology combined with our marketing and cataloging expertise, superior customer service and same day shipping.”

Dreams will be providing the design, development, marketing, customer service and fulfillment of an online Fan Shop for our newest media partner, including an unprecedented selection of more than 120,000 team products in all categories including apparel, novelties, collectibles, home and office, etc. In addition, Dreams will provide this media outlet with sophisticated Search Engine Optimization (SEO), targeted database marketing, expert customer service and same day shipping.

“We are excited about forging a partnership with Dreams Retail and to take advantage of the company’s extensive e-commerce expertise,” said Tim Jandro, Senior Web Project Manager for the Minneapolis Star-Tribune. “Our goal in this partnership with Dreams is to deliver a positive and frequently recurring online shopping experience for our users.”

DREAMS, INC. trades under the ticker symbol: NYSE Amex:DRJ

www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Comerica Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the Company.

Dreams, Inc., Plantation
Investor Relations:
David M. Greene, Senior Vice-President, 954-377-0002
Fax: 954-475-8785
dgreene@dreamscorp.com
or
Public Relations:
Boardroom Communications
Jennifer Clarin or Caren Berg, 954-370-8999
Fax: (954) 370-8892
jclarin@boardroompr.com or cberg@boardroompr.com