New company leverages trade media leaders to reach mass retail executives
NEW YORK, May 7 /PRNewswire/ -- The launch today of Dr Pepper Snapple Group , the newly independent US beverage company spun off from Cadbury Schweppes plc, got a promotional boost to mass retailing executives via a unique advertising buy across the Retailing Today and Drug Store News web sites.
http://www.retailingtoday.com/ and http://www.drugstorenews.com/ are the leading trade news websites for the retail marketplace, serving more than 60,000 unique professional visitors every month.
From May 7 through 9, original creative announcing Dr Pepper Snapple will appear in 16 ad positions throughout the integrated Retailing Today and Drug Store News online network, including the host sites' respective home pages and "Consumables" market sector pages, plus two Retailing Today e-Newsletters.
The three-day campaign, designed and produced by the Retailing Today/Drug Store News Custom Media team is expected to deliver more than 200,000 impressions.
"The campaign Dr Pepper Snapple placed in our network to announce its new market independence is a terrific example of how online media can be leveraged quickly and creatively to capitalize on a business opportunity," said Paula Lashinsky, executive director of Custom Media for the host companies. "Working directly with our client colleagues, this campaign was conceived, produced and placed in record time."
About Retailing Today
Retailing Today is the one-stop source for news and analysis of the nation's highest-volume retailers, across all channels. Anchored by an award-winning print publication (founded in 1962 as Discount Store News) the Retailing Today network now connects its audience of merchandising decision-makers through a platform of multimedia products and services including websites, e-newsletters, interactive digital reports, videos, podcasts and more. For more information go to http://www.retailingtoday.com/.
About Drug Store News
Drug Store News has been the voice of the retail drug industry for more than seven decades. Forty thousand industry professionals read its flagship magazine for its timely coverage of industry news, merchandising trends and pharmacy developments. Its authoritative articles and studies provide extensive coverage of every major segment of chain drug retailing and combination stores, keeping it number one in readership. For more information go to http://www.drugstorenews.com/.
Retailing Today
