Two-hundred highly desired domain names, including boys.mobi, cellphones.mobi, games.mobi, stamps.mobi and xxx.mobi to be made available DUBLIN, Ireland and WASHINGTON, Sept. 23
DUBLIN, Ireland and WASHINGTON, Sept. 23 /PRNewswire/ -- dotMobi -- the
company behind the .mobi internet domain designed to help consumers find
mobile-friendly content -- today announced a special online auction for 200
highly desired premium .mobi domain names including actors.mobi, bands.mobi,
blackjack.mobi, boys.mobi, cellphones.mobi, doctors.mobi, games.mobi,
homeloans.mobi, house.mobi, model.mobi, quotes.mobi, racing.mobi, stamps.mobi,
vip.mobi and xxx.mobi.
As part of its ongoing series of unique methods of allocating Internet
domain names, dotMobi is working with Sedo, the market leader in online domain
name auctions, to launch the auction on November 5, 2008.
"dotMobi has seen the total number of mobile Web sites grow by eightfold
since November 2007," said Trey Harvin, CEO of dotMobi. "The mobile Web is
truly coming into its own as a unique medium, and the names available in this
auction will be key in helping consumers find content designed specifically
for their mobile phones."
Tim Schumacher, CEO of Sedo, said, "The incredible demand for .mobi
domains during our last online auction with dotMobi caused the rare occurrence
of technical difficulties. Recognizing how great the demand is for .mobi
domains, Sedo has thoroughly addressed these technical issues to ensure the
success of this highly anticipated auction, since it's clear that the .mobi
domain has engaged everyone's interest in the possibilities of the mobile
Web."
The dotMobi Premium Names list is a set of more than 5,000 commonly used
words that the dotMobi domain name registry set aside during its formation.
dotMobi was the first domain company to offer selected names directly to the
market via an auction process rather than a traditional "first come, first
served" process.
Any company or individual will be able to bid on the Premium Names offered
by Sedo. All participants must also certify their Sedo accounts to participate
in the auction. The auction rules will follow Sedo's standard auction terms
and conditions. dotMobi also has minimal requirements for the buyer,
including:
-- A dotMobi-compliant parking page to launch within 10 days of the
initial domain transfer date
-- Full Web site with content relevant to the domain name within nine
months of the initial domain transfer date
-- Web site to be compliant and to have a mobiReady.com score of at least
4 out of 5
-- Notification to dotMobi in the event of a sale, and contractual bind
for any new party to the terms of the End-User Agreement.
Full information, including the list of auction names, is located on the
dotMobi Web site at http://premiumauction.mobi.
Ongoing dotMobi Premium Name Compliance
dotMobi Premium Names sold at selected previous auctions held via Sedo and
via T.R.A.F.F.I.C. also have attached content obligations. All bidders in
these auctions agreed to the terms and conditions set out in the dotMobi
Auction End-User Agreement, as will winners of the November 2008 auction.
dotMobi has recently communicated to winners of the relevant auctions the
need to be in compliance and the dates that need to be met. Failure to comply
with the terms and conditions may result in forfeiture of the Premium Name and
bid.
To help the winners adhere to these requirements, dotMobi has launched a
special microsite at http://mobicompliance.com with a variety of free
resources that will ensure the domain name winners can easily deploy relevant
mobile content.
About Sedo
Sedo, an acronym for Search Engine for Domain Offers, is the leading
online marketplace for buying and selling domain names and websites.
Headquartered in Cambridge, Mass., Sedo has assembled the world's largest
database of domain names for sale, with more than 14 million listings. The
success of Sedo's model has attracted a global membership base of more than
790,000 domain professionals. Sedo is majority-owned by AdLINK Group, which is
part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo
offers regional versions of its site for the UK (Sedo.co.uk), France
(Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com).
For additional information, please visit http://www.sedo.com.
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered
in Dublin, Ireland, is leading the growth of Internet use from mobile phones
with the .mobi domain name. Unique among domain name providers, dotMobi
ensures that services and sites developed around .mobi are optimized for use
by mobile devices, so that on-the-go consumers can have confidence that a Web
site will work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device
manufacturers, and Internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. For free development tools, see dotMobi's
http://mobiForge.com site. Also visit the dotMobi blog at http://blog.mobi.
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi
Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com
Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com
Kate Donahue
Director of Marketing
Sedo
+1-617-499-7260
kate@sedo.com
SOURCE dotMobi
