NEW YORK, July 22 NY-DirectMarketing
NEW YORK, July 22 /PRNewswire/ -- Direct Marketing Association (DMA)
President & CEO John A. Greco, Jr. announced today that Linda A. Woolley will
join DMA as Executive Vice President, Government Affairs. Reporting directly
to Greco, Woolley will begin on Monday, August 11, 2008, and will be based in
DMA's Washington, DC office.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080722/NYTU082 )
Woolley will be responsible for strategically managing the advocacy,
legislative, and political efforts of the association, supporting DMA's
overall business and marketing objectives, and building upon DMA's significant
position in the direct marketing community and the business world at large.
She will be establishing strong working relationships with other DMA leaders,
association members, and influential external constituencies, including the
Administration and federal, state, and local government officials.
In making the announcement, Greco remarked, "Linda joins DMA as a solid,
experienced professional. Her experience in the government and political
world is the perfect mix for DMA. Her leadership and ideas will help us as we
continue to expand our reach among the multichannel direct marketing
community."
Most recently, Woolley was the principal of LegisLaw, a full-service
public affairs and government relations consulting firm that she founded in
1999. The firm specialized in lobbying, particularly in the tax and trade
areas, and in providing PAC-related services. Clients included Fortune 500
companies and trade associations from a wide range of industries, including
transportation, manufacturing, chemicals, healthcare, energy, building
materials, banking, and defense. Under Woolley's counsel, LegisLaw
represented and assisted some of the best known corporations and trade
associations.
Woolley is an attorney and has extensive government relations experience,
having worked for Congress, a trade association, and two Fortune 200
corporations. She began her career working on environmental legislation, and
over the years has worked on a wide range of legislative and regulatory
issues, including tax, trade, pension, health, energy, defense, and
communications.
"I'm very excited to be joining DMA at a time when so much positive
attention in the business world is focusing on direct marketing across so many
diverse channels," said Woolley. "This association delivers relevant messages
to a wide variety of audiences and provides critical services to its
membership. I look forward to continuing to help DMA achieve its mission and
fulfill its promise of keeping all channels open and economically viable."
From 1995 to 1999, Woolley was director of public affairs for ITT
Industries (a spin-off company of ITT Corporation) where she managed the
company's Washington office, lobbying on issues of critical importance while
maintaining frequent contact with members of Congress. She also developed
public and government relations plans, introducing ITT Industries to the
Washington community.
Prior to that, she was director of public affairs for ITT Corporation from
1983 to 1995, where she was a lobbyist in the Washington office and chairman
of the corporation's PAC. She participated as an auditor in ITT Corporation's
environmental auditing program and worked extensively with the United Nations
Environmental Programme, developing various environmental policy issues.
Additionally, Woolley has held senior positions with the US Chamber of
Commerce and the US House of Representatives Subcommittee on Health &
Environment. She holds a B.A. in Government from Hamilton College and a Juris
Doctorate from American University in Washington, DC.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global
trade association of businesses and nonprofit organizations using and
supporting multichannel direct marketing tools and techniques. DMA advocates
standards for responsible marketing, promotes relevance as the key to reaching
consumers with desirable offers, and provides cutting-edge research,
education, and networking opportunities to improve results throughout the
end-to-end direct marketing process. Founded in 1917, DMA today represents
nearly 3,600 companies from dozens of vertical industries in the US and 50
other nations, including a majority of the Fortune 100 companies, as well as
nonprofit organizations.
In 2007, marketers -- commercial and nonprofit -- spent $173.2 billion on
direct marketing in the United States. Measured against total US sales, these
advertising expenditures generated approximately $2.025 trillion in
incremental sales. In 2007, direct marketing accounted for 10.2 percent of
total US gross domestic product. Also in 2007, there were 1.6 million direct
marketing employees in the US. Their collective sales efforts directly
supported nearly 9.0 million other jobs, accounting for a total of 10.6
million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
SOURCE Direct Marketing Association
