DIRECTV Delivers Local HD Programming To Customers in the La Crosse-Eau Claire, Wis. DMA

WHAT:

DIRECTV, Inc., the nation’s leading satellite television service provider, is now offering local HD programming to customers in the La Crosse-Eau Claire, Wis. designated market area. The following broadcast networks are available in HD: WXOW/ABC, WKBT/CBS, WEAU/NBC and WLAX/FOX. DIRECTV now offers local HD broadcast channels in 115 cities, representing more than 87 percent of U.S. TV households.

WHEN:

Beginning today, Wednesday, Nov. 19, 2008.

HOW:

To receive DIRECTV's local HD programming, customers must have an H20 or H21 HD receiver or an HR20 or HR21 DIRECTV Plus(R) HD DVR and a Ka/Ku band dish. For information on how to get DIRECTV HD consumers can visit DIRECTV.com.