DIRECTV Delivers Local HD Programming to Customers in the Rochester, N.Y. DMA

- (Business Wire) DIRECTV, Inc.:

WHAT:		DIRECTV, Inc., the nation's leading satellite television service provider, is now offering local HD programming to customers in the Rochester, N.Y. designated market area. The following broadcast networks are available in HD: WHAM/ABC, WROC/CBS, WUHF/FOX and WHEC/NBC. With the addition of Rochester, DIRECTV now offers local HD broadcast channels in 79 cities, representing nearly 77 percent of U.S. TV households.

		The launch of local HD channels in Rochester is part of the continuing expansion of DIRECTV HD programming that includes the addition of 44 new HD local channel markets by the end of 2008. With those new markets, DIRECTV will provide local HD broadcast channels in 121 cities, representing more than 88 percent of U.S. TV households. DIRECTV also recently expanded its HD programming lineup and now offers more than 130 HD channels.

WHEN:		Beginning today, Wednesday, Aug. 20, 2008.

HOW:		To receive DIRECTV's local HD programming, customers must have an H20 or H21 HD receiver or an HR20 or HR21 DIRECTV Plus(R) HD DVR and a Ka/Ku band dish. For more information on DIRECTV HD services, consumers can visit DIRECTV.com.

		Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc. Visit DIRECTV.com for more information.

DIRECTV, Inc.
Robert Mercer, 310-964-4683
rgmercer@directv.com