STOCKHOLM, SWEDEN -- 03/18/08 --
DIDMO, a leader in the Scandinavian
mobile advertising market, today announced plans to bring its successful
advertising-based mobile content platform to the US, UK, Germany and Spain.
The company has seen strong acceptance of its service, which digitally
delivers free, full-version games to mobile phones in an ad-supported shell
for 24 hours. Users are exposed to just four seconds of full-screen
advertising to get into a game, a feature that has resulted in
click-through rates 500% higher than traditional WAP advertising.
"DIDMO's proven track record in Scandinavia and solid technology platform
have prepared us for success and a leadership position in these key global
markets," said Joseph Oliver, newly appointed CEO of DIDMO. "Our team's
innovation and the company's unique revenue model respect consumers as well
as content providers, by delivering free mobile game content to millions of
mobile users, while providing unparalleled value to advertisers in the
mobile space."
The DIDMO technology platform essentially takes a publisher's game, strips
it down to the code-level, and re-packages it to create an entirely new
application wrapped with the advertising content, timed to last 24 hours.
DIDMO co-founder and Chief Technology Officer, Rikard Björklind, further
explained, "Our platform enables us to deliver full-screen, high-quality
advertising to users with a built-in campaign management system for
advertisers, including real-time statistics on impressions, click-throughs,
demographic data and more."
- How DIDMO Works -
Users download a game and before the game loads, they are shown four
seconds of full-screen advertising. At the end of the game, an additional
four-second advertisement is also shown, but in between, the user is
playing a free, full-featured version of the game. After 24 hours, the user
is given the opportunity to purchase the game, or download a new game for
an additional 24 hours. The model allows users to try before they buy with
minimal investment, and lets publishers generate revenue on game sales.
According to recent research by leading industry analysts Mind Commerce and
Gartner Group, the mobile advertising market is anticipated to grow
anywhere from $14.6 billion in 2011, to $19 billion in 2012. DIDMO
currently counts advertisers such as 7-Eleven, Activision, Unilever, and
other well-known Scandinavian brands as clients due to its ability to
deliver a 5-10% click-through rate on the ads it serves, as compared to
1-2% for WAP banners.
Since DIDMO's June 2006 launch in Sweden, the company has established
strategic partnerships with Scandinavia's top mobile carriers including
Telia, Halebop, and Tele2, and online portals such as Nokia MOSH, and
GetJar.com, which offer direct downloads of DIDMO mobile games. As of
January 2008, the DIDMO application has achieved an impressive two million
downloads with an average of 220,000 game downloads per month in
Scandinavia alone and growing rapidly. By entering the US, Germany, Spain
and UK markets, 3.5 million users are expected to be using DIDMO on a
regular basis by August 2008. DIDMO content is optimized for each mobile
phone, runs on a standardized platform, and currently supports 99% of all
java-enabled mobile phone models on the market today.
- About DIDMO -
DIDMO is a proven leader in advertising wrapped content delivery to mobile
phones. The company provides a seamless in-application mobile advertising
solution that delivers full-screen ads embedded in free content, such as
games, to mobile phone users. The DIDMO platform was developed to offer
free trials of such content supported by non-obtrusive advertisements,
offering a viable way for publishers and distributors to deliver compelling
content that drives mobile purchases while generating high impact
advertising impressions. Content publishers can easily upload content to
consumers, as well as view valuable statistics on downloads, number of
plays, purchases, and user ratings for use in content development and
marketing research. DIDMO's ad-supported content delivery platform serves
to meet the needs of consumers, content publishers and advertising agencies
worldwide with delivery capabilities in Scandinavia, United States of
America, United Kingdom, Germany, and Spain. Please visit www.didmo.com for
more information.
CONTACT:
TriplePoint
Quinn Wageman
(212) 730-9744
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