FORT WORTH, Texas - (Business Wire) When it was time for Big Tex - the symbol of the State Fair of Texas and the largest style icon in the world - to get new clothes, the Fair looked no further than the brand he
’s worn faithfully for years, Dickies
®, the leading global workwear brand. Big Tex will sport a new pair of dark, stonewashed Dickies rugged denim jeans and a trend-right yellow western-style work shirt in his State Fair of Texas debut on September 22, 2008, the opening day of the State Fair of Texas. In fact, there
’s so much fanfare around his new look this year that Big Tex has his own Facebook
© page dedicated to it!
In addition to providing Big Tex with new duds, Dickies has also committed to donating school clothes to the Dallas Independent School District (DISD) with the help of Big Tex fans all over the world. Between September 16 and October 19, 2008 - the closing day of the State Fair of Texas - Dickies will donate a garment to a DISD student for every person who becomes a “fan” of Big Tex on his new Facebook page. It’s a simple, no-cost and fun way to get involved in the Fair and give back to the local community.
“Dickies’ partnership with Big Tex and the State Fair of Texas is such a natural fit,” says Misty Otto, public relations director for Dickies. “Big Tex needed new clothes, as do many schoolchildren in the Dallas area. We can’t think of a better way to show your support of Big Tex and enthusiasm for the Fair than to join his free Facebook page and help provide school clothes to students in DISD.”
For more information on Dickies, Big Tex’s wardrobe update and how to become a fan, visit Big Tex’s Facebook profile at http://www.facebook.com/pages/Big-Tex/24054583527 where he offers style tips and shows photos of his past fashion hits at the State Fair of Texas.
About Dickies
Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world.
Williamson-Dickie Mfg. Co.
Misty Otto, 817-810-4461
817-781-5867 (cell)
motto@dickies.com
or
Edelman
Christina Voss, 214-443-7574
christina.voss@edelman.com
