The immediate success of ChooseFireplacesandStoves.com, a ChooseDirect e-commerce site, proves people will buy complex items such as fireplaces and stoves online. ChooseDirect's factory direct pricing and easy-to-use site makes it easy for consumers to purchase such luxury items.
San Francisco, CA (Vocus) November 9, 2009 -- Hot tubs, outdoor kitchens and fireplaces -- luxury items people don't associate with e-commerce. Yet ChooseDirect and its Internet sites, such as ChooseFireplacesandStoves.com, ChooseHotTubsDirect.com and ChooseOutdoorKitchens.com are proving consumers can and will purchase these goods online, even during a recession.
Indeed, with the recent launch of ChooseFireplacesandStoves.com, ChooseDirect's CEO, Steve Barbarich says, "I'm finding out that younger consumers who are not only growing older but are also comfortable and more confident are searching the Internet for deals, including hot tubs, fireplaces and stoves in their quest for bargains."
ChooseDirect is selling a lot of things you wouldn't normally expect to sell online, in fact -- even $20,000 swim spas at ChooseSwimSpasDirect.com.
ChooseFireplacesandStoves.com is an easy to navigate site offering the lowest prices on Napoleon fireplaces and stoves, Lennox fireplaces and stoves and other high end brands, so its traffic is high, as are its sales. Although ChooseDirect is not disclosing numbers, Barbarich says that the site generates more sales than at least 3 to 4 physical stores would.
The statistics on online e-commerce bear out this phenomenon. Before the recession, luxury items like hot tubs were selling online at 25% of all sales. At the peak of the recession, the numbers dropped 1% while physical retail dropped 17%. Now, e-commerce is growing again while traditional retailers are seeing weakening sales. Because online retailers can offer superior customer service, rich product information and greater shopping conveniences, they have been able to thrive even now. ChooseDirect is known for providing all those qualities and thus is developing growth exponentially.
About ChooseDirect.com:
ChooseDirect.com brings the world high quality products at factory direct pricing. Since this e-commerce online retailer is involved with the product all the way down to the factory level, it cuts out many middlemen from the process and is able to offer better prices than the competitors. With advanced factory coordination, ChooseFireplacesandStoves.com provides all its customers with highly customized premium fireplaces, stoves, or fireplace inserts and more at discount prices they can afford. Choose HotTubsDirect.com prides itself in having a large selection of hot tubs. ChooseOutdoorKitchens.com, an online retailer of outdoor kitchens, built in grills, drop in grill islands and many other outdoor kitchen products, also follows the ChooseDirect.com business model and leads the outdoor kitchen industry with high quality products, great customer service, detailed product facts and outdoor kitchen industry information.
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