NEW YORK, NY -- 06/24/08 --
Economic pressures on consumers lately are not
expected to impact the fashionable intimate apparel industry. According to
Packaged Facts' "U.S. Market for Intimate Apparel," the market is appealing
to retailers because it has higher profit margins than regular apparel,
drives store traffic and boosts customer loyalty. In 2007, Packaged Facts
estimates the lingerie market rang up nearly $10 billion in sales.
While the market grew modestly between 2002 and 2007, it seems that women's
intimate apparel has found a hot spot. Sexy/fantasy/trashy lingerie has
seen significant growth in small, specialty lingerie companies that link
their undergarments with accessories, novelties and adult toys. Escalation
in sales of these foxy garments can be attributed to the Internet, which
has helped small start-up companies flourish.
Full-figured lingerie is another key factor in the intimate apparel market.
With the expansion in the women's plus-size clothing market (which
generates $22 billion in annual sales) comes lingerie that fits the
full-figured woman. In 2007, intimate apparel sales accounted for more
than 10% of all plus-size apparel and that number is expected to increase.
"In the battle for tightly held consumer dollars, size is no longer
enough," notes Cathy Minkler, Editor of Packaged Facts. "Players in the
apparel industry will need innovation and original business models to stay
in fashion."
"U.S. Market for Intimate Apparel" analyzes the competitive landscape of
the market, profiles the major lingerie makers and retailers and discusses
their key business strategies. The report also analyzes the major trends
prevalent in the lingerie market. The information contained in this study
was compiled from both primary and secondary research, including
consultations with industry experts, on-site inspections of major retail
outlets, analysis of information from trade press, apparel and
organic-product trade associations, retail journals, marketer publications
and press releases, and other relevant sources. Sales figures are based on
a comprehensive evaluation of various current market estimates and growth
trends. For further information visit:
http://www.packagedfacts.com/Women-Intimate-Apparel-1684530/
Packaged Facts publishes market intelligence on a wide range of consumer
industries, including consumer goods and retailing, foods and beverages,
demographics, pet, and financial products. Packaged Facts also offers a
full range of custom research services. For more information visit
www.packagedfacts.com, or contact Jenn Tekin at 240-747-3015 or
jtekin@marketresearch.com.
Contact:
Jenn Tekin
240-747-3015
jtekin@marketresearch.com
