Design Firm of Iconic Household Brand-Names Re-Brands Itself

OAKLAND, Calif., Nov. 3 /PRNewswire/ -- Perspective: Branding, one of the rising names in global identity and packaging design, re-launched its own brand on November 1st, 2009 using the same winning strategy that has made household names out of its iconic clients including PepsiCo with brands like Lays potato chips, Doritos and Quaker Oats.

Having opened in 2005 with an original focus in packaged goods, Oakland, California-based Perspective: Branding has garnered multiple awards, including the 2008 Silver Pentaward for Packaging Design for the work on Doritos' Quest, as well as Graphic Design USA's American Package Design Award for both Doritos and PLEO.

"We're about building memorable brands through simple yet powerful ideas," said Perspective: Branding Co-Founder and Chief Strategy Officer Cal Walters. "Our clients gain major success from our strategy in this economic climate, so we've taken on our own design challenge by changing our own strategy. Design firms often forget they're a brand themselves that need to stay relevant."

A challenger brand firm that has built global success the last four years, Perspective: Branding's new direction has already caught the attention of various experts and leading names in strategic design.

Eatbigfish, an internationally recognized branding consultancy leader specializing in challenger brand thinking and whose founder is credited with the international best-selling publication Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, is calling Perspective: Branding bold, winning and necessary to the survival of today's brand names.

"Like all the best brands, Perspective: Branding's design identity is an extension of who they are," said Eatbigfish Partner Mark Barden. "It's honest, bold and memorable. It's not posturing. In a world where trust is in decline, their mantra of 'Visible, Visceral, and Memorable' is simple and necessary."

Perspective: Branding is also poised to stand out in the retail industry with upcoming high-design projects for blue chip brands and innovative start-ups in the retail sector. The new work can be seen as early as the ' 09 winter holiday season. Walters and Co-Founder and Chief Creative Officer Simon Thorneycroft keep a grounded perspective on the gaining popularity of their design work.

"We hear all the time that style makes the brand. But style is not a replacement for an idea, it reinforces it," said Walters. "Our job is to take what makes a brand special and make it memorable for everyone. It's the same brand offering with a better strategic idea around it. It's that assurance that turns a product into a household name."

About Perspective: Branding

Founded in 2005, Perspective: Branding is an independent strategic brand identity and package design firm with a diverse global portfolio in packaged food, drink, technology and lifestyle retail. Perspective: Branding partners with clients to create successful brands that are Visible, Visceral and Memorable through simple, yet powerful strategic design ideas. For more information, visit www.perspectivebranding.com.

For additional information, please contact Christopher Prouty at christop@perspectivebranding.com or 415-609-8131.